The American sporting goods giant Nike Inc. and the Shapewear brand Skims co-founded by Kim Kardashian unveiled a joint project on Tuesday. Together, the two companies want to launch the new Sportswear label Nikeskims. The range will therefore include training clothing, shoes and accessories for women.
The label should celebrate its US premiere in spring
The first collection is to be offered this spring in selected stores and a separate area of the Nike-on-Liestor. The global expansion of the label is planned for 2026. Then new markets are to be opened up and sales through wholesale partners should be included.
After a collaboration of Skims was initially planned with one of Nike’s group brands, Skims had proposed to develop a common new brand, according to a statement.
With Nikeskims, Nike wants to address a new female target group
Heidi O’Neill, the President of Consumer, Product and Brand at Nike Inc. “We are enthusiastic about the opportunity to build a new brand with Nikeskims and offer something new to the next generation of athletes: in a statement. “This partnership combines the best of both brands and opens up an incredible opportunity to change the industry with our common passion and commitment to innovation.”
Nike also emphasized that the new brand offers the group the strategic opportunity to further promote its desired growth in the women’s segment.