Betty Barclay continues to expand with ‘So Cosy’ Cosy knitting competence
For the upcoming order round, Betty Barclay continues to expand the rope area with ‘So Cosy’ and thus reacts to the currently very positive performance on the surfaces.
The knitting special offered for autumn/winter 2025 order is a defined capsule consisting of twelve styles in different color variants. The focus of the collection is on modern, combinable individual parts with a feminine statement. The special is characterized by a neutral world of color, which is supplemented by flash colors. A central element is the game with different textures, such as fluffy yarns and details such as sequins.
The knitting special is supported by mailings, newsletters and individual social media campaigns. Marketing at the POS takes place by a shop concept specially developed for this segment, which takes into account the requirements of the presentation in the rope area.
Betty Barclay Cashmere Special
Betty Barclay again offers a cashmere special in autumn/winter 2025 and thus continues the previous success story.
For the new season, the models will be supplemented by a “Turtle-Neck” and a new “Oversized Fit” and a current color palette. RRP of the “Rundhals” and “V-Neck” is € 99.99, “Turtle-Neck” at € 119.99 and the new “Oversized Fit” at € 149.99.
Outdoor meets System: New partner program for optimal merchandise flow
With “Outdoor meets system” Betty Barclay is now transferring the success concept of the partner program for autumn/winter season 2025 to the outdoor area. A controlled in-season support of fixed outdoor areas with daily subsequent deliveries based on the LUG enables flexible adaptation to the course of the season.
The program is complemented by targeted end consumer communication measures such as side dishes, mailings, newsletters and individual social media campaigns. In this context, sales were also expanded to establish the concept sustainably.
