The shoe brand Saucony, which belongs to the US group Wolverine World Wide Inc., has reformed its structures in Europe. The label in the region “is now based on a joint strategy of its performance and lifestyle shoe lines,” said Saucony on Wednesday.
In the course of the innovations, three key posts were also filled on January 1. Monika Schilling took over the position of the marketing manager for performance and lifestyle for Germany, Austria and the Benelux countries. Schilling came to Saucony in 2016 as a marketing operation manager EMEA and had held the post of Trade Marketing Manager since last year.
Also at the beginning of the year, Andreas Kraus took over the newly created position of the regional sales manager Central Europe. He had previously worked as a digital strategic account manager at Levi Strauss’ German daughter. At Saucony, he is now responsible for “the countries of Germany, Austria and the Benelux countries Belgium, the Netherlands and Luxembourg,” it says in a statement.
Marco Reichert was promoted to Sales Manager Germany. He has been with Saucony for nine years and has recently held the position of Key Account Manager Germany since the beginning of 2022.