“Sometimes there’s Things A Man Cannot Know”-with these tender words in the background, the new Amazon advertising “Moving Day” begins, which is currently broadcast on all channels on TV. You can see a mother and her teenage son who move from the city to the country.
Of course, this is not an easy thing for a young person. The skateboard no longer makes any sense in the dune sand, friends had to stay behind. But Mamas have a feel for the needs of her children. And so a surfboard for youngsters is ordered from Amazon Flight. A direct hit!
Amazon and its emotional advertising clips
Amazon’s advertising clips rely on emotions have a tradition. Of course, this is primarily about what feelings trigger the packages that are sent by the shipping giant with an attached media department. Often the short advertising videos from Amazon also seem a little too cheesy or deliberately kept.
Here, however, it works to dissolve a difficult situation melancholy. Sometimes a television advertising can stir in tears and does not have to brace with irony again.
The soundtrack played only briefly, but concisely played. It comes from the Swedish singer-songwriter José González. It can be heard a lightly modified version of his song for the clip “Stay Alive”. The chorus at the end of the clip is just about short -placed and then immediately threading at the end of the clip: “Dawn is coming open your eyes”.
The song was already heard in a Hollywood film: “The amazing life of Walter Mitty”. The film by and with Ben Stiller from 2013 developed into a kind of cult hit.
José González-“Stay Alive”: Original song with video + lyrics
“There’s a rhythm and rush thesis days
Where the Lights Don’t Move and the Colors Don’t Fade
Leaves you empty with nothing but dreams
In A World Gone Shallow
In A World Gone Lean
Sometimes there’s Things A Man Cannot Know
The Gears Won’t Turn and the Leaves Won’t Grow
There’s no place to run and no gasoline
Engine Won’t Turn and the Train Won’t Leave
Engines Won’t Turn and the Train Won’t Leave
I will Stay with you tonight
Hold You Close ‘Til the Morning Light
In the Morning Watch a New Day Rise
We’ll do whatever just to stay alive
We’ll do whatever just to stay alive
Well the way i fur is the way i write
It is not like the thoughts of the man who Lies
There is a truth and it’s on our side
Dawn is coming
Open Your Eyes
Look Into the Sun As The New Days Rise
And i will Wait for you tonight
You’Re here forever and you’re by my side
I’ve been waiting all my life
To feel your heart as it’s keeping time
We’ll do whatever just to stay alive
Dawn is coming
Open Your Eyes
Dawn is coming
Open Your Eyes
Dawn is coming
Open Your Eyes
Dawn is coming
Open Your Eyes
Look Into the Sun As The New Days Rise
There’s a rhythm and rush thesis Days
Where the Lights Don’t Move and the Colors Don’t Fade
Leaves you empty with nothing but dreams
In A World Gone Shallow
In A World Gone Lean
But there is a truth and it’s on our side
Dawn is coming open your eyes
Look Into the Sun as a New Days Rise “