The international jeanswear brand Garcia is pleased to announce that it is well positioned for the future and the upcoming sustainability legislation. With the introduction of the digital product pass (DPP), which will be mandatory in Europe from 2026/2027, Garcia takes an important step towards more transparency for consumers.
“It was an intensive process, but we are incredibly proud that from the spring/summer collection 2025 each garment wears a care label with QR code. By scanning this code, consumers gain access to the digital product pass of the respective garment and learn more about its origin, manufacturing process and materials. This is a crucial step on our way to more transparency and sustainability, ”says Ellen de Jong, CSR manager of the JOG Group, to which Garcia belongs. This initiative fits perfectly with the brand’s CSR strategy and underlines its commitment to sustainability under the motto: “Try to get better every day.”
The strength of a family business
Garcia has made great progress in corporate social responsibility in recent years. In 2019, Garcia introduced the “Garcia Family Code of Conduct” based on the BSCI Code of Conduct. Garcia is also actively involved in the Denim Deal, which mainly focuses on using post-consumer recycling cotton. The Garcia Foundation also makes a contribution by supporting projects that improve the well -being of disadvantaged children.
Garcia is committed to sustainability for today’s and future generations. This perfectly corresponds to Garcia’s conviction that sustainability is a common responsibility of the entire “family”, from employees and partners to suppliers and consumers.
Pioneer in a changing market
The introduction of the digital product pass offers consumers insight into important elements such as origin, composition and the proportion of recycled materials in the products.
With new sustainability requirements such as the AGEC law and the CSRD directive, Garcia once again proves his claim to always be one step ahead.
Mark Hommelberg, CEO of the JOG Group: “The implementation of a digital product pass in the entire development process of our collections was a major challenge, but the Garcia team and its business partners made it possible. Taking this step as a industry leader fulfills us with great pride. ”
This article was translated by AI.