Despite economical customers: Inside and economic crisis, online trade in Germany has stabilized again after two years with large sales declines and looks forward more confidently. The gross turnover with goods in e-commerce rose nominal in 2024-i.e. not in inflation-by 1.1 percent to 80.6 billion euros, as the Federal Association of E-Commerce and Shipping Trade (BEVH) announced.
“E-commerce is back, even though the poor consumption mood in Germany continues,” said BevH President Gero Furchheim. This year the association expects sales to increase nominal by 2.5 percent. With a good course, more is also possible because consumers saved a lot and thus formed reserves. Corona pandemic had given online trading great growth. The proceeds rose to almost 100 billion euros a year, but broke heavily in 2022 and 2023.
In the meantime, the dealers are looking at the future more optimistic. According to Furchheim, there are several reasons for this. Not only has the number of those who want to spend more money on online purchases in the future. Customer: In the inside, also often bought after an impulse on social media platforms. The trade with used and reproduced articles is also enjoying great demand.
The numbers of the industry association are based on representative consumer surveys. More than 700 people in Germany from the age of 14 are asked every week what they bought online and how much money they spent.
According to the information, the online marketplaces were recently expanded from 53 to 55 percent. Platforms of Chinese origin such as Temu also benefited from this, as Furchheim says. “In 2024, these providers made 6 percent of all orders inside.”
The association demands that the EU must finally enforce that no insecure products pushed into the market or unfair competitive advantages caused by non -paid taxes or tariffs. (dpa)