Many respondents to Iltalehti’s survey said that they have had to cut back on buying clothes due to the economic situation.
Many respondents to Iltalehti’s survey said that domestic brands remain in the store because the money is spent on necessary expenses. Adobe Stock / AOP
Samuji, Nosh, Halo…
Finnish fashion is not doing well. Three brands have already announced they will stop this year. We asked readers where they buy their clothes and if anything has changed in their buying behavior over the last few years.
Several respondents said that buying clothes has decreased as the cost of living has increased, so more money is spent on necessities.
I’ve wanted to favor domestic clothing brands and you can find them in the closet just fine. During the last couple of years, the normal cost of living has risen so much that all buying and spending has decreased and mandatory clothing purchases have moved to the clothing departments of supermarkets. I would also like to buy domestic clothes and shoes in the future and consume domestic services, but the ratio of wage income and mandatory expenses is shrinking all the time, so the situation is unlikely to change in the next few yearswrite a nickname Plain girl.
I buy from the cheapest place. The remaining portion is €800 and the expenses have risen a lot. Can’t afford to choose anymoresays Sinna.
Pseudonym Kmv says that he would like to be able to buy domestically, but the economic situation becomes an obstacle:
It has changed, I can’t buy anything more expensive because the money goes to electricity, loans and food. Yes, you will not buy an expensive domestic product, even if you want to buy it, but you just can’t!
Pseudonym Woman 63 years old declared a clothing shopping habit for himself this year:
I have bought a lot of clothes. And expensive in my opinion. I buy for preference and not for price. There are too many clothes. I usually buy from online stores, e.g. just accessories from Nosh and Balmuir. Now I thought I’d go with this year’s old clothes.
Domestic interested
Several respondents still preferred domestic brands.
Pseudonym Bean says that he prefers clothes made in Finland and Europe.
Online stores: Versonpuoti, Paapii, Ommelinen, some from Nanso. Also bought some clothes from Nosh. Nosh and Nanso’s patterns are not always pleasing. It has to be a domestic company and best of all, if the manufacturing is at least in the EU.
Nina hopes that domestic brands will also be available in the future.
In recent years, I have mainly bought my clothes from domestic brands such as Kaiko, Mainio, Nosh, Metsola, R-Collection, Nanso. I buy less, but higher quality and more ethically. And I hope I can continue to do so.
Moni says in Iltalehti’s survey that he switched from clothing stores to flea markets. Adobe Stock / AOP
Tinka says that he buys less and more thoughtfully, but domesticity is important.
Actually, due to the plight of entrepreneurs due to the pandemic, I have paid particular attention to the fact that I buy products made in Finland. I may buy a little less, but much more thoughtfully. It is important to me that the clothing industry also survives in Finland, and that is why I invest in clothes designed and manufactured in Finland. Fortunately, there are still such companies in Finland.
Flea shopping
Many respondents said they preferred used either for economic or ideological reasons. Katja says that he initially switched to flea shopping because he was disappointed with the customer service he received from clothing stores.
Secondhand stores, but only UFF, Fida, SPR, Recycling centers and private ones. I don’t use self-service flea markets. Also Tori or Vinted. The price of a new garment is too high compared to how quickly it goes into circulation for a couple of dozen or a few euros. In addition, the customer service of clothing stores is often unfriendly or even weak. It has caused me to choose another path from the beginning.
Pseudonym Grandma’s the grandchildren want flea clothes because of the ecology.
When housing costs rise, I buy my clothes in second-hand stores or at the market. Otherwise, I only buy for myself what I need, and I also buy a lot of second-hand for my grandchildren. A three-year-old’s clothes are getting smaller all the time, and the older ones are constantly thinking about climate change.
Pseudonym Guinea pig reminds you that you cannot see from the garment whether it was bought used or new.
I buy clothes at the flea market because they are a cheaper and more ecological option. You can get good stuff there, and people don’t know if it was bought used or new. Especially now that there is more age and knowledge, I prefer durability and quality first, rather less than more. I’d rather keep a garment for 20-30 years than 2-3 months. The money bag and the earth thank you.