Xerjoff, famous Italian perfume house, has also landed in Milan with a single-brand store. On February 24th he opened his luxury perfume boutique designed by the CEO and creative director Sergio Momo, with the aim of combining the different lines of fragrances, Xerjoff And Casamorati. Each, although independent from the others, contributes in a different way to create a unique and special olfactory universe.
At the inauguration of the Milanese boutique of Xerjoff exceptional guests such as Carlo Cracco And Maria Grace Kitchenetteas a friend of the brand.
The Italy of perfumes in the world
The history of the brand begins in Turin, in 2007, from the vision of the creative Sergio Momo. In a short time he manages to conquer important markets such as Russia or the Middle East, remaining in the Olympus of luxury brands of creative perfumery. A success that will allow Xerjoff to open first a mono brand boutique in Dubai, then in London Lisbon and Montecarlo. In Italy it is present in Turin with a flagship store and also in Milan with a shop in via Manzoni 24.
The story of Xerjoff in its fragrance lines
The Erba Pura fragrance
The perfume lines are characterized by an explosive mix of tradition and innovation, in perfect Italian style. The whole range is designed and produced in Italy, in Turin. Here the magic happens, starting from the conception of the project, passing through the packaging, up to the distribution of each product. The pack itself is made with refined materials such as quartz and the Murano’s glassto make a perfume that becomes a collector’s item even more precious.
«We focus a lot on the naturalness of raw materials – underlines Sergio Momo – and our focus is on eco-sustainable development. We therefore also seek the lowest possible environmental impact in our projects ».
Also noteworthy is Xerjoff’s commitment to social issues. Spray to helpa project to support Italian and international foundations, launched the perfume last December to support the Piedmontese Foundation for Cancer Research. Part of the proceeds will be donated for research and for the activities of the Candiolo Foundation. Other beneficial collaborationthis time with Brian May and Anne Brummer – founders of the charity Save Me Trust – led to the birth of Save Myself. Here too, the proceeds will be donated to make a significant contribution to defending the welfare of wild animals.
The new perfume in collaboration with Tony Iommi, legendary Black Sabbath guitarist
Tony Iommi and Sergio Momo
Tony Iommi he made the history of heavy metal together with Black Sabbath and today returns, after 8 years, with a new single “Scent of Dark”: An instrumental and epic piece. The collaboration between the world of heavy metal and that of perfumes might seem unlikely, yet it has happened.
During the pandemic, the friendship between Tony Iommi and Sergio Momo was born: the first ever fan of fragrances, the second expert guitarist. “I met Sergio through another friend of mine, Jimmy Crutchley, (who plays bass in” Scent of Dark “) – explains Iommi – He kindly sent me a box of his fragrances and asked me if I was interested in creating my own . I had no idea where to start so Sergio suggested that I make a list of the things I would like in a perfume and so I did. He developed several samples from my suggestions and I chose the one I liked. The project started from there ».
Thus was born Tony Iommi, a fragrance part of the collection Xerjoff Blends, which with its aromatic reminiscence of rock in the 60s and 70s, of festivals and gatherings, accompanied by notes of amber and patchouli. The final result is a multisensory experience, between music and perfume.
A journey through rare and sought-after fragrances
It is easy to be seduced by the other perfumes of the maison Xerjoff, all available in the Milan and Turin store. The lines are many, for all tastes and preferencesand: from the Xerioff collection to the Casamorati collection, passing through the luxury sets, excellent to give as gifts or treat oneself. They all have their own style, a unique mood, draw inspiration from different worlds. But each reflects the perfect refined and luxury style of Xerjoff.
Some perfumes become must-haves and sublimate the elegance of their iconicity. You can embark on a journey through space, aboard Apollo 11, thanks to Apollonia: evocative of interstellar charm and sparkling starry nights. Or with Starlight warm spices and sensual accords will meet, with the scent of bergamot and cardamom. AlexandriaII instead it is a fragrance that tastes of lavender, cinnamon, rosewood and vanilla amber. Inspired by the city of Alexandria, it recalls ancient incense rituals and glorious civilizations of the past. The maison’s best-seller is Pure Herb, from the Xerjoff Velvet collection. It appeared on the market for the first time in 2013 and thanks to the modern and innovative formula it was able to conquer all fans. The mix of Mediterranean citrus and sweet fruits, which perfectly match the oriental amber base, makes the fragrance unique and persistent. Erba Pura hides a secret in its notes: a molecule extracted from a rare Indian herb that gives unique characteristics to the perfume.
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