Un red carpet atmosphere, but with the Lake Como and thousands of scarves and choirs as a backdrop. The Serie A match Como-Romein addition to the result on the pitch (2-0 for the hosts with two goals in the final match), attracted the spotlight not only for football, but for an unusual and brilliant parade of Hollywood stars. Keira Knightley, Michael Fassbender and Adrien Brodythree icons of international cinema, they were spotted in the stands of the Sinigaglia stadiumsipping beer and experiencing the match like true fans. This is no exception: the Como stadium has now become a hotspot for the big names in cinema.
Keira Knightley and the other stars: fans for a night
The passion for football has united many British and American actors in Como. Keira Knightleyalready a regular at the matches, watched the match alongside the husband James Rightonkeyboardist of the Klaxons. On the other hand, the link between the actress and the world of football dates back to the beginning of her career: how can we forget her role in Dreaming of Beckhama 2002 film that saw her play the role of a young female football talent? Also Michael Fassbender he is known for his love for sport and was immortalized while toast with your colleague with a glass of beer and cheer wildly for the Como advantage goal.
There was also a short distance away from them Adrien Brodywho enjoyed the vibrant atmosphere of Sinigaglia, immortalizing moments of the match with his smartphone. The actor, probable Oscar nominee for his performance in The Brutalist, he is just the latest in a long list of VIPs to sit in the stands. Before him, well-known faces such as Hugh Grant, Andrew Garfield and Kate Beckinsale they supported Como, helping to consolidate the club’s image as a glamorous destination for Italian football.
The Sinigaglia in Como, a stadium full of stars
What do these Hollywood stars have to do with a football match? The answer is not just the charm of the lake. Since the club was taken over by brothers Robert and Michael HartonoIndonesian billionaire entrepreneurs, the marketing played a key role. The actors are invited to increase visibility of the team and strengthen the brand, taking advantage of the international fame of celebrities.
Football and Hollywood glamour
The Hartono group’s initiative is not limited to marketing: by combining the charm of the lake, the appeal of Serie A and the glamor of celebrities, the project aims to strengthen the club’s identity and to make it one iconic reality of Italian football. Thus, between one match and another, Sinigaglia continues to host stars who light up the stadium with their presence, transforming every match into a cover event. In other words: in Como football is not just sport, but also entertainment.
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