Nicki Capstick, chief marketing officer of PrettyLittleThing, is reported to have resigned from her position at the fast fashion retailer. A reason for Capstick’s resignation was not given in a report by industry magazine Drapers, which first broke the news.
Capstick first took on the role of CMO in July 2023, as part of a series of leadership changes made following the exit of PrettyLittleThing founder Umar Kamani. However, Capstick had previously been part of the Boohoo subsidiary’s marketing team since 2011 and had held increasingly responsible positions over time, including Head of Marketing in 2017 and Marketing Director in 2020.
With her promotion to CMO, Capstick also took on the role of co-CEO alongside Tom Binns, who had been named chief operating officer. His resignation now comes a few months after Kamani returned to the company after taking an 18-month sabbatical.
In his announcement, Kamani, who previously served as CEO, expressed concerns that PrettyLittleThing had lost focus on what made the brand special, its customers. This motivated him to return and get the company back on track.
Although Kamani did not reveal his job title, he explained that his return marks the start of an “exciting new chapter” for the company.
This article previously appeared on Fashionunited.uk and was created using digital tools translated.
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