With the advent of digital, all professions and sectors have been transformed. It is now at the heart of the strategies of any company wishing to increase its visibility, expand its audience on several channels and increase its turnover. To achieve these objectives, professionals must handle all its cogs.
To help them acquire new skills, Comundi, the professional training specialist for 35 years, joined forces with the University of Paris Dauphine-PSL in 2010 to co-build and co-certify the “Marketing and Digital Communication” training cycle. Lasting 10 days, it is eligible for the CPF and updated every year.
Microsoft and Google would spam competing search engines
In addition to being registered in the specific directory of France Competence (sheet RS5598), the certification obtained at the end of the cycle (subject to passing the assessments) entitles you to an equivalence of 3 teaching units of the Master Marketing & Strategy from the University of Paris-Dauphine (RNCP file 34551) to be used in the context of a possible Validation of Acquired Experience (VAE). These 3 ECTS are: Digital advertising, Social media and e-reputation, and Digital editorial strategy.
Develop multiple skills
This cycle provides an overview of the latest digital techniques and uses. The idea is to understand how to build an effective online strategy and action plan, successfully coordinate and launch digital projects, brief and challenge agencies and digital experts in France and abroad, measure and optimize efficiency of its digital devices. Several professionals have already attended this training such as Anne-Sophie Blanchard Chautard, Communication Project Manager. “This cycle is very interesting and should be a must for any communication & marketing manager. We can clearly see the challenge of digital transformation,” she testifies.
Both online and face-to-face, the “Digital Marketing and Communication” training cycle allows participants to understand the new digital opportunities and to familiarize themselves with disciplines such as CX and UX design, brand content, social media or data marketing. The training covers all the digital levers useful to companies today.
It is led by specialists in the field such as Bruno Valette, Global Head of Data Intelligence at Christian Dior Couture, Pierre Bizollon, President of the digital strategy agency Linkingbrand or Mélanie Hossler, Communication and Social Media Consultant and Founder of Mioche Studio, specialist in social media creation. Different and complementary profiles that will share their expertise and experience.
Training divided into six thematic modules
This training cycle is divided into six modules, allowing you to know the best practices for establishing a good action plan. First, participants will discover marketing and digital communication as a whole. They will learn how to build a differentiating and effective digital marketing and communication strategy. They will also become familiar with performance management and new ways of organizing and working.
The second module deals with Customer/User Experience (CX/UX). It aims to teach professionals how to design high-performance, user-centered sites. This is particularly useful for providing the experience expected by the target and optimizing the performance of its site. To offer them a global overview, the management of editorial content is also studied, in particular SEO writing.
With the third lesson, participants will deepen the landscape of social media and influence strategies. They will be able to understand how these platforms work and define a strategy for listening and then speaking out on social media. Because the pandemic has highlighted the importance of crisis management, they will also have the opportunity to learn more about this subject.
The fourth module deals with paid media in order to master the acquisition levers in the brand’s digital ecosystem. Pascal Malotti will train them in levers sometimes perceived as complex such as affiliation, search marketing, marketing automation or even the programmatic ecosystem.
The fifth module helps participants better understand marketing in the age of data. Bruno Valette will explain the data collection and analysis processes, omnichannel engagement and performance measurement. Finally, the last part of the course consists of putting into practice the knowledge acquired during the various modules.
Comundi’s “Marketing and Digital Communication” training cycle allows professionals to have a global vision of the new digital challenges and to update their skills. To participate, two prerequisites: have a Bac+5 or bac+2 with 5 years of experience, and have a current or future project related to marketing or digital communication.