Swarovski no longer just focuses on the beauty of its crystals, but also on the beauty sector. To achieve this, the Austrian crystal manufacturer is entering into a partnership with the US cosmetics company Coty.
Swarovski and Coty have reached an agreement for a long-term cosmetics license, the cooperation partners announced on Thursday. The focus of this collaboration is now the development and distribution of Swarovski fragrances. The first offering under this license agreement is expected to come to market in 2026.
“We are pleased to announce our new, long-term partnership with Swarovski to develop and launch exciting new fragrance and beauty products,” said Jean Holtzmann, Coty Chief Brands Officer Prestige.
“Partnering with Coty is a significant step for Swarovski as we look to further expand our brand into new product categories,” said Michele Molon, Swarovski Chief Commercial Officer. “This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrance, while leveraging Coty’s extensive industry expertise.”