Prhyme Ice-eyed Count Alexei Vronsky in Anna Karenina by Joe Wright, then a comics action superhero Kick Ass, or again, Golden Globes for his evil psychopath Ray Marcus in Nocturnal animals. His Marvel superhero in Avengers Age of Ultron, “Quicksilver”, instead, it is capable of moving at supersonic speed. The same one with which we and the photographers surround him when we see him arrive at party in Madrid for his latest “extracinematographic” role: Aaron Taylor-Johnson33 years old, is in fact the new one global ambassador protagonist of the commercial and of the campaign Acqua di Giò by Giorgio Armanian icon of men’s perfumery capable of remaining, for almost 30 years, a cult.
Aaron Taylor-Johnson and Acqua di Giò. Yesterday Today and Tomorrow
It looks out from a wonderful villa overlooking the sea, under a salty rain. Then he dives – really, on the set, they confirm to us, ed. – braving the storm on the horizon, free, as majestic as the special encounter with nature waiting for him underwater.
Aaron is the protagonist of the new Acqua di Giò commercialin black and white, timeless, sublime like the Armani style of which this fragrance embodies the olfactory codes since 1996. There is no man who has not tried it, there is no woman who has let herself be conquered by it.
«I have always had the feeling that Acqua di Giò expresses something elusive combination of masculinity and sensitivity» says the actor, star in Madrid at the celebration party. «The action, the almost magical connection with nature and the power of the sea: it is pure life». On the other hand: «he Ha an intensity it’s a current and conscious beauty» declared Giorgio Armani regarding him.
Aaron Taylor-Johnson at the party in Madrid for “Acqua di Giò” By Giorgio Armani at the Matadero (Photo by Aldara Zarraoa/Getty Images)
We will see it of course even at the cinema: In the 2024 Aaron will co-star with Ryan Gosling in the action film The Fall Guythen again superheroic for Marvel as the protagonist in Kraven The Hunter – the Hunter and probably dark in the remake of Nosferatu by Robert Eggers, all expected soon.
The first actor after a history of models
Aaron is the first actor to lend himself as a testimonial for one fragrance that, before him, has only had faces of models, moreover taken by sacred monsters of photography.
How to forget about Jason Morgan (in 2015, portrayed by Matthew Brookes) and before that Simon Nessman (in 2012 by Bruce Weber) or Lars Burmeister (in 2006, by Lindbergh)?
The first was Larry Scott, by Herb Ritts, in 1996. The fragrance itself, in reality, did not need too many testimonials to become, over the course of almost three decades, the perfumed emblem of elegant masculinity, Apollonian. Classically – according to arts and philosophies – sublime, that is, capable of elevating the spirits. Or we would rather say to turn them on, given the guest list of the evening high density of male beauty.
The other beautiful ones at the party
At the event at the Matadero in Madrid, Aaron is the king among the beautiful: present Jaime Lorente (the actor of The Paper House), the models Pepe Barroso Silva, Juan Betancourtthe German actor and influencer Ben Dahlhaus, the beauty influencer and creator with blue hair Matteo Sinet, or again, Alejandro Speitzer, Aloisian Vivancos, Emiliano Zurita, Marco Corradi.
With us, in the team Italy, a flag-bearing group of beauty, talent (and youth): the actor Riccardo De Rinaldis Santorelli, the singer Diego Lazzathe actor and sportsman Alvise Rigo, TikTokers, creators and influencers Brian Ramos, Matthew Robert and Yusuf Panzeri.
The team of Italian faces: from left, Riccardo De Rinaldis, Matteo Robert, Diego Lazzari, Alvise Rigo, Brian Ramos, Yusuf Panzeri (photo courtesy Armani Beauty).
Word to the master perfumer, Alberto Morillas
«Pantelleria, many years ago. I’ve been there many times and I don’t forget its strong winds, the burning black stones, that foaming sea. It’s not an easy island, It has a magnetic and mesmerizing energy. It was alchemy to think of being able to do it bottle its essence. I was born in Seville, with Mr. Armani we have worked over four years to compose a fragrance that was, in its simplicity, Mediterranean and iconic.”
Thus, the master of world perfumery Alberto Morillas (he created over 700 of the best-selling fragrances of all time) tells us about Gio waterhis creation which, with nature as inspiration, was born with the dream of perfuming a contemporary man, elegant, of pure charisma, dressing its body and spirit.
As? With a simple formula but with a lot of intensity: at natural notes of bergamot and cedar the tech guy married Calone. “«A very particular summary noteexclusive and expensive, which nobody knew thirty years ago: it is the essence of the sea, indescribable». Even today, Acqua di Gio Eau de Toilette remains incredibly contemporary. «Can you imagine what it was then?».
Acqua di Gio Eau de Toilette, refillable.
Then came the version Acqua di Giò Parfummore intense, but equally linear: to sparkling wines bergamot and ginger they add a heart of salt and geranium and a trail of patchouli and incenseeven more persistent.
The Eau de Toilette bottle is now refillable. Parfum already was. To look, ever more sustainably, to a bright future.
Eternal youth
We point out to the master that the present male parterre who is wearing his creation, it is much younger than the fragrance itself. In 1996, most of the new talent Gen Z lovers in his wake, they weren’t even born.
«True, and I enjoy it a lot. It’s amazing how quickly time passes, but it’s even more amazing to see that things exist who resist him, never grow old, remain eternally young.”
On the right Alberto Morillas with the creator Sinet (photo courtesy Armani Beauty)
What’s the secret? «I think it’s a question of energy. Of deep passion. Composing fragrances is a continuous discovery, it is an experience of a lifetime: it’s like finding all the flowers, all the woods, all the essences in the world… It’s impossible, right? It is perpetual. My job is a I continually question myself and experiment. It’s “feeling”. Today the young people tend to be “immaterial”, that is, dematerialized in the digital world, they can run the risk of perceiving the “sense of the senses” in an increasingly evanescent way, you will understand the pun. Close your eyes and smell a perfume, a note, perceive it with your sense of smell, which is so concrete, and let yourself be moved by it it is an increasingly rare gesture. Therefore, precious to pass on.”
And he concludes: «There are thirty years in this bottle of dreams, desires, freedom, history of customs, evolution and male self-affirmation. All this has no generational limits. Just close your eyes, and let yourself be conquered. Even, and above all, at 18.”
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