Mytheresa relies on technological innovations and invites you on a hyperreal vacation trip.
The Munich fashion retailer has introduced a shopping app with Apple Vision Pro function that takes you into hyperreal worlds using computer glasses. The technology lets customers explore and purchase collections in the digital destinations of Capri and Paris, Mytheresa announced on Tuesday.
The Apple Vision Pro glasses allow users to navigate through the digital world via screens in the lenses using eye and hand movements. In collaboration with the platform for immersive shopping technology Obsess, the retailer’s customers can walk through animated environments in which parts of the new collections from various luxury brands are presented.
“Mytheresa firmly believes that selling luxury products requires emotions and unique experiences for customers,” said Mytheresa CEO Michael Kliger. “That’s why we’ve become famous for creating real physical experiences for our best customers that money can’t buy. With Apple Vision Pro, we see the opportunity to create remarkable experiences that bring our users closer to Mytheresa. That’s why we’re proud to be leading the way with our Mytheresa app as one of the first luxury brands on Apple Vision Pro.”
The Mytheresa app is available in the Apple Vision Pro app store.