Jamai Loman is getting a serious warning now that he has one overload of Friends Lottery commercials are broadcast on television. It is unwise, says Tina Nijkamp.
It has been a mystery to Tina Nijkamp for some time why celebrities, and especially the A-stars, allow themselves to be used for all kinds of lottery advertisements. After all, you are targeting a target group of people who do not have much money, but are nevertheless tempted to give up part of their income on a game of chance with a very minimal chance of winning.
Tons for Jamai?
Jamai Loman is now also participating and that disappoints Tina. There is only one reason to do something like this, she emphasizes: money. “I think a lot of money. I’ve heard that this amounts to hundreds of thousands if your name is Caroline Tensen. Now you see Jamai calling for the Friends Lottery again in every commercial break.”
What does she think about that? In Tina’s TV Update: “Yes, I actually understand that she does it for the money, but it’s not very good for their image, I don’t think, and it doesn’t make them any more sympathetic. Ultimately, it is a gambling advertisement of which you are the face. The question is whether you should want that.”
What does RTL 4 think?
In any case, Chantal Janzen has stopped, says Tina. “We don’t see that in advertising anymore. She still lends her name to those letters that the lotteries occasionally send. Chantal Janzen, it says below. But we no longer see her in those television advertisements and I think RTL 4 is very happy with that.”
Tina, who was the channel manager of SBS 6 for many years, concludes: “I always wonder what the agreement is between RTL 4 and the Postcode Lottery/VriendenLoterij. Jamai is really an RTL 4 face. He is employed there and I cannot imagine that RTL 4 would simply give permission for that. There will also be some money in return.”