Could you say what the latest obsession is? Generation Z on TikTok? No, no dances, no celebrities, no daredevil challenges, no chewy pop songs. The latest sensation on the youngest social network is… pickles. The figures confirm it: in 2023, the Google searches for pickles rose 3,800%. On TikTok, there are more than 3.7 billion views on the hashtag ‘pickle’ (gherkin, in English). They are succeeding so much that even celebrities Hollywood people promote their movies by undergoing pickle tasting to go viral. That’s how it was with Florence Pugh and with him ‘House of the Dragon’ castwhose videos with pickles exceeded 2 million views.
It is an unstoppable trend. In part, because it is a cheap and healthy snack. Come on, the perfect snack between meals for a generation obsessed with healthy living. And, although all the pickles are amazing, even the simplest ones from the supermarket, they are the giants and flavors those that have the most pull on social networks, like the famous brand Van Holten’san Amazon star, which sells pickles of all kinds, from spicy to sour.
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The digital ritual that surrounds the passion for pickles is typical of any product that is in fashion: consumers record themselves receiving the package, opening it and showing the camera what has just arrived—what It is known as ‘unboxing’—, and then they proceed to test it on camera, putting as many rare faces as possible during the tasting, the better. A formula as repeated as it is successful: there is hundreds of videos with this format that exceed thousands of likes
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Most pickle fans buy them online, although there are physical stores that sell them. For example, the AliExpress Plaza (Gran Via 2, Granvia de l’Hospitalet avenue), which serves as a pilgrimage for tiktokers in search of these viral ‘snacks’. Furthermore, on the shelves of this store there are many other products that are successful online, both in terms of food and technology. Here they come for some pickles and end up with a bag full of odds and ends that will feed their TikTok profile with videos.
But the pickle trend is so widespread that not only the rarest ones succeed. Even the typical pot of grocery store pickles It has pull. Therefore, also visit places like Llopart preserves (Doctor Jaume Ferran i Clua, 17, L’Hospitalet de Llobregat), neighborhood store with dozens of jars of preserves. Two for one: pickles and a place with personality. Take out a camera and record, there is a gold mine here.