The DMI FASHION DAY was and is always the joint kick-off event for the new season for the fashion industry and retail. The event program offers decision-makers in the industry the information they need to set the right course for the spring/summer 2025 season, not only creatively but also strategically:
- market figures,
- zeitgeist analysis,
- Globally coordinated color trends,
- Fashion-relevant impulses from all areas of our lives,
and of course also the opportunity to exchange ideas and network with decision-makers from other companies over coffee and dinner together.
Under the heading WHAT’S GOING ON? DMI analysts CARL TILLESSEN and NIELS HOLGER WIEN give a deep insight into the research results of the international DMI trend board. They explain which business models and market segments you should focus on now and which ones it’s better to stay away from. And in richly illustrated presentations they show specifically which products you will earn your bread and butter with in summer 25 and which highlights you should set.
This time, DMI welcomes as a special guest JULIAN DAYNOV, brand expert and strategist, who represents lifestyle companies such as Rolls-Royce, Chanel, Cartier, Hermès, LVMH, Lange & Söhne, Audi, Klarna, BMW, Nike, Lufthansa, Netflix, Porsche and dm in the areas of transformation management, relevance building, brand excellence and service experience and has just caused an international stir at the Pitti Uomo in Florence with the NEUDEUTSCH format he curated.
And last but not least, CHRISTEL WICKERATH answers the question WHAT’S GOING ON? with a REALITY CHECK that breaks down what’s really going on at the moment – whether the hype around certain topics is actually translating into sales, which products are falling short of expectations and which ranges retailers are currently celebrating surprising successes with. The well-known TextilWirtschaft journalist knows what is really going on “out there”. Because it measures the temperature and feels the pulse of the industry where the moment of truth strikes for the products, namely at the point of sale.
Outlook on the program
On January 22nd, 2024 at the MOC Munich
2:00 p.m. to 2:30 p.m
Arrival, networking2:30 p.m. to 4:00 p.m
Welcome – Gerd Müller-Thomkins
REALITY CHECK – Christel Wickerath
KEY NUMBERS – Carl Tillessen
IMPULSE – Niels Holger Vienna4:00 p.m. to 4:45 p.m
Coffee, networking4:45 p.m. to 6:15 p.m
ARTIFICIAL INTELLIGENCE VS. ARTISTIC VISION – Carl Tillessen
CREATIVE BRAND VISION – Julian Daynov
Q&A with the analysts
Trend #1 FEMINIMALISM – Niels Holger Vienna
CONTEMPORARY TIMELESS – Carl Tillessen
Trend #2 FUTURE CLASSICS – Niels Holger Vienna6:15 p.m. to 6:30 p.m
Break6:30 p.m. to 7:15 p.m
Trend #3 UNREALISM – Niels Holger Vienna
HYPEREALISM / HYPERUNREALISM – Carl Tillessen
Trend #4 EASYTOPIA – Niels Holger Vienna7:15 p.m. to 9 p.m
Shared snack, networking