Vaniglia, chocolate, caramel, praline, candied fruits and Marshmallow: they are not the ingredients of a new one dessert but rather the well-known stars that will characterize the perfumes of 2024. The experts, the master perfumers and the creative noses, say it. Everyone agrees on the trend of a new one gourmandise, that is, a desire for sweetness. But also on the fact that the next fragrances will be increasingly sustainable.
Women’s perfumes 2024: it will be a gourmand trend
In perfumery, 2023 is ending with a boom Of sweet and sugary notes. The reason is partly explained by the return of the Y2K aesthetic of the 2000s, which reigned supreme in both fashion and make-up. As even perfumery has been inspired by the notes gourmand typical of that decade.
THE Millennialswho were between 10 and 20 years old at the time, will surely remember phenomena such as Aquolina, on the wave of success of the first perfume gourmand of history, Angel Of Mugleralready launched a decade earlier.
«I’m pretty sure that the sweet and gourmand notes will continue to keep us company in 2024“, he confirms Claire Liegent, parfumer of the essence house Takasago. «I foresee an evolution of Gourmand trend that is taking a direction less sweet and more structuredcreamy and refined with elements such as notes of coffee, dried fruit and cereals”, echoes the colleague Leonardo Lucheze.
Women’s perfumes 2024: they will be made with AI
«For 2024, we expect a greater influence of artificial intelligence in the creation of new fragrances, which can be more decisive and distinctive», continues Lucheze from Takasago.
Photo: Instagram/@michellepfeiffer
After all, the Metaverse has already been the protagonist of the latest edition of Pitti Fragranze with projects such as Agarthi of the Italian company Aquacosmetics. The jus of Hidden Shores, Burning Core, Floating Landself Waterways Spellsigned by the brand, they seem to come from another world and, with their sustainable ingredients, lead you on a journey to the center of the earth through the scents of water, air, earth and fire.
Furthermore, some essence companies are experimenting with algorithms which, based on the currently best-selling perfumes, allow us to orchestrate perfect jus, so to speakcapable of pleasing everyone, confirming itself as a success – if not downright iconic – in a very short time from its debut in store.
2024 women’s perfumes with a green soul
On the other hand, however, despite new futuristic technologies, perfumery becomes more and more green and rediscovers its natural dimension. «Sustainable fragrances are now a reality – confirms Leonardo Lucheze -. The essence industry has invested heavily in innovation and the development of new sustainable raw materials, making the process of creating fragrances that meet high standard of environmental sustainability without limiting the creative freedom of the master perfumer.”
«In this regard, the perfumer plays a very important role – continues the expert – because if the formula is shorter the production process, energy expenditure and logistics costs will consequently be lower and the environmental impact of carbon footprint reduced”.
At the center of this perfumery green remains theupcycling: «In our field, using the waste of an ingredient is like, for example, reusing the leftovers of a fabric to create a fashionable jacket. There are those who think it is less noble but on the contrary offers new facets and expressions» comments Claire Liegent.
Olfactory trends 2024: fragrances will be even more intense
And if 2023 was the year of high concentrations, gods parfum and extracts, know that the 2024 women’s perfumes could be even more intense and enveloping.
«Intensity and quality are increasingly required. Some consumers prefer to pay more to have a more intense fragrance, perhaps dosing smaller quantities at the time of use”, says Liegent. After all, some are so powerful that just one spray is enough!
«This strategy allows brands to make their fragrances more interesting for a specific consumer segment or region – adds Lucheze -, such as Middle East, accentuating the oud and leather notes, or Asia, focusing on the intensity of floral and musky notes.”
It is no coincidence that, precisely in Asia, the market of fine fragrance is growing. «This will bring the Maison de beauté to throw more and more jus inspired by the most iconic raw materials of Japanese and Chinese culture».
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