The emergency doesn’t look like this, even if you were left without the sequined dress that has become a social phenomenon. You make a more sustainable choice by preferring Finnish fashion brands.
Metallic shades are now in party fashion. Photo from the show of the Lebanese brand Elie Saab. All Over Press
It’s likely that even you haven’t been able to avoid adorable sequined outfits on social media, after which Finnish women have run to stores all over the country only to be disappointed. Tiktok has been especially buzzing about H&M’s back-revealing white sequin dress, which is decorated with a big bow on the back.
Videos of it started spreading worldwide on Tiktok back in November and have millions and millions of views. H&M does not reveal what kind of sales numbers are being talked about, but says that the dress is sold out almost everywhere. When you talk about a product being sold out, it’s good to think whether there were only a few or perhaps a few thousand of the dress available in the beginning.
Helsingin sanomat newspaper wrote that clothing like this, which has become a social phenomenon, can cause consumers to feel fomo, i.e. the feeling that they are missing out on something if they don’t buy a dress.
An influencer focused on sustainable fashion Outi Pyy highlights the other side of the phenomenon:
– H&M has a massive marketing machine and budget at its disposal. Creating a Tiktok phenomenon on their budget is not difficult, he writes On Linkedin.
So don’t worry, if you missed out on the soft dress. Here are a few domestic and guaranteed sequin outfits that you won’t come across at every Christmas party. These sparkles from Finnish brands are more expensive than fast fashion dresses, but on the other hand, they also last a long time. Once you invest in a sequin dress, you’ll have a little Christmas dress ready for years to come. At the same time, you support domestic fashion and jobs.
The golden sequin dress looks great not only at Christmas parties but also at summer parties. This Uhana dress can also be washed in a washing machine using the hand wash program. The fabric of the bold dress is from Italy and it is sewn in Estonia. 249 e, Under threat Design.
The Onerva II shirt covered with Vimma’s blue and pink sequins sparkles so much that it has to be embellished a little. The soft-feeling shirt is made in the Baltics. Matching sequin pants are also available. 199 e, Vimma Company.
Well hello, party dress! The pink sequined dress designed by Miia Halmesmaa charms especially with the ruffled hem. This creation is designed and manufactured in Finland. 399 e, Miia Halmesmaa.
Andiata’s knee-length Viviette sheath dress fits a classic style. This would be the perfect outfit for a company Christmas lunch. Andiata’s products are designed in Helsinki. 699 e, Andiata.
Katri Niskanen’s Lola sequin dress has a beautiful, open back. The wide sleeves also make the dress special. It is designed in Finland and manufactured in Estonia. 390 e, Katri Niskanen.
Ivana Helsing’s Laurie sequin dress will not go unnoticed. The oversized shirt dress goes well with high heels as well as chunky boots. 499 e, Ivana Helsinki.
Product images: manufacturers.