In the future, Josef Seibel will concentrate on the main brand of the same name.
The brands Romika, Westland and Gerry Weber will be marketed “exclusively under the strong Josef Seibel umbrella brand” from the autumn/winter 24 season, the shoe supplier from Hauenstein in Rhineland-Palatinate announced on Wednesday. These should then be divided into different areas within the brand.
“In the future, we will focus on the clear communication of a strong brand,” says managing director Franziska Seibel. “The uniform image strengthens the brand presence in retail and also the perception of the Josef Seibel brand as a whole. The consolidation also means economic advantages for our partners in retail. Communicating with just one supplier, just one customer advisor and also receiving just one invoice simplify handling from order to payment, saving time and money.”
Product groups at Josef Seibel
In the future, Josef Seibel will be divided into five categories: Iconic, iGoDynamic, SON – Spirit of Nature, Josef Seibel and Relax. Iconic includes low-foot bed sandals that are manufactured in their own factory in Hauenstein. iGoDynamic is about models with better running comfort that rely on functionality and design. SON combines recycled and natural materials such as cork and leather with handmade seams and floral prints in the design. Relax takes up the previous brands Romika and Westland and stands for slippers and leisure shoes under the name Josef Seibel. The last Josef Seibel category focuses on functional leather shoes.