As if they have to take an exam, even though they passed 40 years ago. This is how it feels for many Belgian shoe stores now that they are suddenly no longer allowed to sell Birkenstocks. Anyone who still wants to offer the brand must defend their image at the head office in Amsterdam. But how do Belgian shoe stores experience this turn? “This is bread robbery,” says Olivier Schatteman from Sandra in Knokke.
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Shoe stores are not allowed to simply sell Birkenstock: “We gave a presentation exactly in a Louis Vuitton office”
