From the layout of the store aisles to specific colors and scents. Supermarkets use many ‘hidden enticers’ to keep you in their store for as long as possible – without you even realizing it – and to make you buy as much as possible. “A psychological process that unconsciously influences our behavior,” says expert Els Breugelmans (KU Leuven). She shows us what exactly these hidden seducers are and gives some golden tips on how to resist them.
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