Ua collaboration that will lead to the discovery of unique and little-known historical places in the main Italian cities including villas, museums, churches and other iconic destinations. It is about theagreement made between the Italian Touring Club And Ubera leading company in the mobility services sector, thanks to which they will be more easily accessible all those places that tell fascinating stories and represent true gems of our cultural heritage.
5 hidden places to discover now
Turin, Rome, Palermo, Naples and Milan: these are currently the large cities where the service will be active. And so in Turin you can discover the seventeenth century Villa of the Queen which over the centuries has hosted crowned heads and war orphans and today dominates Turin from the top of the hill and in Milan you can discover them in Corso Magenta, the Renaissance frescoes of the church of S. Maurizio, a masterpiece revealed in the heart of Milan. In Rome at the Flaminio you will find a surprising collection of neoclassical art, Hendrik Christian Andersen’s house-museum.
In Palermo the garden of wonders will surprise you, the Botanical Garden of the University of Palermo, considered a huge open-air museum. Finally, in Naples you can go for a walk among vintage locomotives and royal carriages by visiting the National railway museum of Pietrarsathe most important in Europe.
Touring Club and Uber to discover Italy
Founded in 1894, the Italian Touring Club is a historic institution whose mission has always been to encourage exploration and knowledge of Italian beauties, through guides, maps and cultural initiatives. With its 200 thousand members it collaborates with bodies and institutions for the protection and enhancement of our heritage.
An easier way to learn about cultural heritage
The collaboration between Uber is aimed at offering an unprecedented opportunity to discover or rediscover Italy: «With the experience and passion of the Italian Touring Club – says Lorenzo Pireddu, General Manager of Uber Italia – we can help residents and tourists to connect with the cultural roots of our country easily and conveniently».
Villa della Regina in Turin is one of the destinations reachable thanks to the agreement made by the organization with Uber (Press Office)
An app for booking rides to fascinating places
And so, starting from October it will be available in the app the first of a series of exclusive destinations part of the artistic and cultural heritage of some of the major Italian cities. Just book your favorite ride to fascinating places, often outside the traditional tourist circuitsenjoying an authentic and enriching experience.
An adventure for history and travel enthusiasts
«This agreement which combines innovation and tradition in a project that celebrates and enhances the riches of our country – concludes Pireddu – represents a new chapter in the history of both organisations. This is why Uber and the Touring Club Italiano invite all history, culture and travel enthusiasts to participate in this extraordinary adventure, to discover the most secret and fascinating corners of Italy.”
iO Donna © ALL RIGHTS RESERVED