Hamburg is known for its contradictions and contrasts. Nienstedten on one side, Reeperbahn on the other. But there is no question that the Hanseatic people have taste. And if you’re thinking of cashmere coats and capsule wardrobes, you’re not entirely wrong when it comes to this label selection. Young Hamburg designers combine high quality standards with modern aesthetics and a supposedly new sense of sustainability that has been lived in Hamburg for generations.
Faible and failure
Faible and Failure stands for passion for craftsmanship, proximity to the product and appreciation of the manufacturing process. The brand’s focus is on dedication to designs and quality that stand the test of time, as well as sustainable production chains characterized by regional and transparent production and an open studio. Faible and Failure is not only focused on clothing, but also on imparting values and knowledge through on-site workshops in Hamburg. The label actively engages in community building and stays close to its customers. It specializes in knitwear and the highest quality such as silk, alpaca and cashmere and is complemented by unique pieces made from vintage textiles. Next year there will also be a cheaper B2B line for autumn/winter. It should be priced between 300 and 400 euros and be made from alpaca, silk and mohair.
About Faible and Failure:
- Founding year: The idea for the brand was born in 2018, the launch followed in April 2019 with its own store and studio in Hamburg Mitte / Karolinenviertel
- Target group: Women between 28 and 45 years old with individual style, the courage to use color, looking for something special, interested in craftsmanship, culture and sustainability
- Points of sale: The Faible and Failure flagship store has been in Hamburg in the Karolinenviertel since 2019. Events are regularly held there, such as knitting clubs, exhibitions and other community building activities. In March 2023, a store in Hamburg’s Hanseviertel district, Große Bleichen, was added. Also at Mymarini in Eppendorf
- Collection size: Spring/Summer 24 includes 18 pieces in different colors; MOQ sometimes from two parts per color (knitwear). Two main collections and inter-seasonal smaller drops to complement the main collection.
- Production: The yarns are sourced from spinning mills in Italy as well as India (silk), Mongolia (cashmere), France (linen), South Africa (mohair) and Japan. The vintage textiles used are sourced individually. The label does not use synthetic fibers. Short supply chains and transparent production specifically in Hamburg in our own studio, Northern Germany and Southern Germany in small factories. Design and serial production in Hamburg. If possible, materials are used according to common certificates.
- Distribution: Directly to Isabelle Mann via [email protected]
- Price points: Main collection between 200 euros and 400 euros (silk, linen/cotton, alpaca/silk/cashmere) Cashmere hand knit between 600 euros and 1100 euros
- Bestseller: Troyer, jacket Clara, cardigan Brioche
- Measure: CIFF Copenhagen A/W 23/24, Project Tokyo S/S24
Varm
Vārm is a fashion brand from Hamburg that produces timeless fashion under fair conditions and in high quality. The sizes range from XXS-XXXL and the materials are natural. “We work without plastic or poly fibers and our hangtags can be planted – wildflowers grow from them,” says founder Pauline Luise Giere. “The collaboration with our suppliers is transparent because we mention them by name on our website and document the visits there so that our customers can get an idea of who produces their products and where.”
About: Vārm
- Founding year: Vārm was founded in December 2020, the first collection was launched in October 21
- Target group: People for whom quality and natural materials are of the highest priority, who live minimalistic lives and turn away from trends and fast paced life. Vārm is bought by people who already exclusively consume slow fashion and who are currently switching to more sustainable fashion. There is no age limit; customers are between 22 and 70 years old.
- Points of sale: Vārm is available to buy in its own online shop, in its own store in the Hanseviertel Passage in downtown Hamburg and online at Avocadostore and Staiy
- Collection size: Currently nine different timeless styles in different colors
- Production: Vārm produces in Portugal and Italy in certified or very small family-run companies. It relies exclusively on natural, high-quality and durable materials. It also avoids plastic in the production chain through to distribution. Last but not least, the company is committed to fair delivery times, respect for employees in the production chain, unconditional transparency and visits from suppliers.
- Distribution: All inquiries are gladly accepted at [email protected]
- Price points: Between 45 euros (shirt) and 160 euros (dress)
- Bestseller: Emma linen dress and Gibran linen shirt
- Measure: No
Van Roth
Van Roth is a coat label that custom-makes coats to order. It is characterized by complex silhouettes and exquisite materials as well as a love of art. “At Van Roth, the coat becomes the epitome of perfect sensuality,” as founder Theresa Kliebisch says. Modern and self-confident, the collection indulges in the love of Abstract Expressionism. The offer was largely inspired by the painting “1952-A” by the American painter Clyfford Still and the lithograph ‘Canto VIII’ by Barnett Newman. “As a style-defining work of art, the coat is graceful and timelessly beautiful,” says Kliebisch. “It is the constant in the midst of fashionable instability.” The contradictions in design and construction maintain the tension between the familiar and the strange. Van Roth establishes the coat as equal parts wearable sculpture and exclusive piece of clothing.
About Van Roth:
- Founding year: 2021
- Target group: Self-confident, art-loving and solvent women who know the value of their personality and see the perfect coat as their visual calling card.
- Points of sale: Via the Haus Glanz online shop, and in our own online shop via the website vanroth.de
- Collection size: There are currently eleven models, eleven interpretations of the coat that elevate the contradictory to a design principle.
- Production:All models are made to order and made to measure in Germany, lasting six to eight weeks. Van Roth consciously opposes market overproduction and operates independently of seasonal trends. It wants to define its own definition of beauty, guided by timeless design, style and elegance.
- Price points: The coats cost around 2,500 euros
- Bestseller: The Lee model
