The fashion retailer Wormland has launched its new marketplace concept.
Managing director Tim Kälberer announced the new platform in an interview with FashionUnited at the beginning of August, and now he announced on Tuesday in a post on the career network Linkedin that the Hanover-based company’s new marketplace has “officially gone live”.
With this step, Wormland wants to reduce the number of brands and products for which the retailer has to pay in advance and instead offer the marketplace to partners as a service. In the long term, this should make more products available on the platform and give medium-sized labels in particular the opportunity to use the company’s reach. This change is expected to happen over the next four years.
Wormland also wants to use the sales data collected for its physical trading: “Strategically speaking, with our marketplace idea we want to learn to combine the sales data with the CRM data in order to later create a shortcut to the physical space,” says Kälberer “Our focus is not just online, but also on the combination of store and online shop. This means that smaller labels can also find their way into physical retail without having to rent expensive branches themselves.”