The Stockholm-based fashion company Tiger of Sweden has opened a “new brand world” in Munich that is aimed at both retail partners and end customers.
Since last Friday, the clothing retailer has been operating a new store and a B2B showroom under one roof at Leopoldstrasse 162 on a total area of more than 600 square meters. The new opening is an “important step to drive the brand’s growth in German-speaking countries and across Europe and to strengthen its position in the upscale segment,” the company said.
The clothing supplier also explained the concept that was used in Munich: “This special, hybrid brand presentation, in which the store and showroom merge almost seamlessly, brings the Tiger of Sweden community together in a special way and creates an unmistakable brand experience for sales partners as well end users,” the company said.
