Buying clothes for young people is guided by one gratifying value in particular.
One clear and environmentally friendly trend can be seen in young people’s clothing consumption: used clothes. We walked to the center of Helsinki to ask ordinary young Finnish people where they buy their clothes.
– It feels good when you find something a little different at the flea market, he reveals Carolina18.
13-year-olds Venni, Vilja and Elsa Mikko Huisko
In addition to flea markets, young people’s answers also include traditional places of business, such as department stores and clothing stores in shopping centers. However, clothes are even mostly bought from online stores such as Zalando, Depop and Grailed.
Of these, the latter two online stores specifically sell used, curated second-hand and vintage clothing as well as used luxury fashion.
18-year-olds Oona and Karoliina Mikko Huisko
The 18-year-old friends Oona and Karoliina shop for clothes mostly from thrift stores, and the discoveries made at them make them happy for many reasons.
– I personally pay special attention to quality and price, says 20-year-old Jere.
Check out the answers from all six youngsters in the video above.