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Flower man Bert Kulk from Leiden does not need a course, he has been applying the personal approach for years.
ⓒ Hielco Kuipers
Whoever enters a flower shop grumpy, may never come home with a bunch of boring white lilies. After further training to become ‘floravitalists’, thousands of florists must be able to flawlessly gauge the state of mind of customers, so that they receive a bouquet that raises a smile. A smile that can promptly perish because of the persistently high prices for a bouquet…