After 4 intense days, the International fair of tourism of Buenos Aires concluded its 27th edition setting a new record of attendees: 127,492 visitors (87,986 general public and 39,506 professionals).
The balance was obviously positive, at a time of high tourist consumption, which is evident in Argentina both with local public getaways to different destinations in the country, even promoting new placesbut also with a very high reception of foreign tourism.
And on the eve of the summer holidays, many visitors toured the stands looking for options inside and outside the country. And the Caribbean was once again one of the stars, with multiple destinations and air and accommodation options at affordable prices.
Mexico, Colombia (which has grown strongly in local preference), Puerto Rico and the Dominican Republic appear in that range of preferences for the local public. And to them is added the stellar presence of Arubathe premium place in the Caribbean that has captured the attention of Argentines in recent seasons and wants to go for more.
“In 2023 we are doing very well. I agree that this year is quite busy, and I really like to see this. But for Aruba, the Argentines who are visiting it are incredibly increasing, we are 22% above 2019, which was one of the best years,” he explained Jordan Schlipken CroesAruba Tourism Authority Area Director for the Latin American Region.
“The Argentine market is the second most important for us in the Latin American market. Colombia is number one, followed by Argentina,” said Croes, who has previously led Latin American and Caribbean projects in a multinational company focused on loyalty marketing.
“We measure trends and data a lot. It is worth mentioning that Aruba lives off tourism, 80% of Aruba’s gross domestic product is tourism, so we monitored everything. And the trend is that people have already visited Punta Cana and Cancun. Then they look for a destination in the Premium but affordable Caribbean. Aruba is that destination,” presented Croes, who gave the profile of the Argentine who visits the island.
“The Argentine stays at least 9 nights in Aruba, which is a fairly large number. On the other hand, 65% of Argentines visit it for the first time. The 40% of them consume all-inclusive hotels. But Aruba is not an all-inclusive destination, it is one where you go, sleep and have breakfast at the hotel, and that’s it. It has more than 200 restaurants across the street, it is a destination to experience the place as such and not stay in the hotel,” he said.
A place willing to compete strongly with already established destinations, leveraging the offer with air promotions: there are several airlines that arrive in Aruba, Avianca, Copa, and LATAM Airlines starts in December. Copa Airlines has flights from $550. But the Caribbean menu is extensive.
Cancun: It is one of the most iconic destinations in the Caribbean. Located on the east coast of Mexico, the city is known for its white sand beaches, turquoise waters and vibrant nightlife. In addition to relaxing on the beach, you can explore the ancient Mayan ruins in Tulum or Chichén Itzá, enjoy water sports such as snorkeling and diving in the Great Mayan Reefor visit the lively city center with restaurants, shops and bars.
Puerto Rico: The Caribbean island is an unincorporated territory of the United States. San Juan, its capital, offers a unique mix of Caribbean history and culture. You can explore the old town with its cobblestone streets and historic forts, such as the San Felipe del Morro Castle. Additionally, Puerto Rico has beautiful beaches, lush rainforests, and the opportunity to surf in Rincón.
Dominican Republic: Famous for its all-inclusive resorts in Punta Cana and La Romana, it attracts tourists seeking luxury and comfort on their Caribbean vacations. In addition to the dream beaches, you should visit the Eastern National Park, visit the historic city of Santo Domingo (the capital), and venture to the Samaná peninsula to observe humpback whales during mating season.
Jamaica: known for its reggae music, its culture and its natural beauty. Montego Bay, Ocho Rios and Negril are the most popular destinations on the island. Inescapable Dunn’s River Falls in Ocho Riosbrowse local markets, enjoy live music and taste delicious Jamaican food, such as jerk chicken.
Aruba: a pearl of the Caribbean known for its white sand beaches and sunny climate all year round. The beach of Eagle Beach It is especially famous for its beauty and tranquility. In addition to enjoying the sun and the sea, the tour includes the city of Oranjestad, with its Dutch colonial architecture and its duty-free shops (a must for shopping). The island is also ideal for windsurfing and kitesurfing.
Bahamas: an archipelago with more than 700 islands and cays. Nassau, the capital, is a popular destination with its Straw Market and Atlantis Paradise Island Resort. In addition, the virgin beaches of islands like Exuma are the strong point. And for the adventurous: go diving in the blue holes of Andros.
by RN
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