How to boost the transformation of qualified leads on all its channels?

The generation of qualified leads is a crucial issue for any business, whether it operates in a physical store and / or in e-commerce. Indeed, this objective results in the prosperity of their activities, the increase in their turnover and the assurance of their sustainability. However, attracting visitors and turning them into prospects (requests for documentation, product demos, quotes, etc.) or customers (online purchase) is not always easy. The complexity and length of the forms often represent a significant friction for Internet users, which results in a disappointing final conversion rate.

Faced with this observation, how can we improve the points of friction that transform a visitor into a prospect or customer on all its channels?

Simplify your web forms to generate more leads

Very effective for collecting and qualifying leads, forms allow you to easily build and segment your database. They must be well thought out to collect the information necessary to recontact visitors to its site.

However, e-commerce companies sometimes ask many questions to better understand the visitor profile and thus improve their business approach. This lengthens the number of fields to fill out, which can lead a prospect to abandon the form, and therefore to leave the conversion funnel. 35% of Internet users give up their purchase because of too long an online registration.

For these reasons, the IDAIA Group has set up Data Store API. This API catalog makes available to the company’s support services, its expertise in international data verification, as well as its data capital, rich in the comprehensiveness of companies in France and 47 million individuals.

For example, thanks to the Company API of the IDAIA Group, the B2B registration form can be reduced to just two fields, such as company name and postal code. These two fields make it possible to obtain the rest of the information, such as the workforce, the establishment’s standard postal address, the activity code or the intra-community VAT number, without having to collect it manually. For this, the group draws on its B2B data capital.

However, speeding up data entry while collecting the right data is not always easy. Indeed, it is not easy to get rid of entry errors, inconsistencies and false declarations in the forms. For this reason, it may be a good idea to opt for real-time data entry verification APIs. These APIs can be queried from your tools (web form, CRM, ERP, cash register software, etc.). For example, the EMAIL API of the IDAIA Group makes it possible to check the syntax, existence and deliverability of the emails entered. An essential process to make contact data stored in real time more reliable, facilitating the establishment of contact and maximizing the ROI of actions of conquest and loyalty.

Collect more information about your physical commerce customers

While collecting information about your customers online is important, it is just as important in the field. They are essential for knowing your customers and offering them suitable offers. However, with the influx of people in-store at peak times or with too many fields to enter, checkout hosts are often discouraged from asking for customer information at checkout.

To overcome this problem and succeed in creating qualified customer or prospect files, it is necessary to facilitate the in-store process. Once again, the autocomplete APIs ofData Store API will simplify data collection. They will automate recurring input fields, helping checkout hosts to collect information in seconds. For example, suggesting a mailing address with the first few characters entered in the address bar rather than having the cashier host enter the customer’s street, street and zip code entirely. This time saving then makes it possible to streamline the wait at the checkout.

Increase the productivity of its sales representatives

It is essential to optimize the time of your teams to boost the transformation of your qualified leads. On a daily basis, salespeople take an average of 20 minutes to manually qualify a file in their CRM or ERP. In total, it’s almost one day a week! Hours that could be better occupied by automating the qualification of customer and prospect files as much as possible.

The autocompletion tools offered on API Data Store allow you to create these contact and company files in just a few clicks. So that they do not become obsolete, it is essential that they are updated over time. Otherwise, it becomes difficult to build a reliable database, and thus know your customers, improve your online and physical shopping experience and transform leads. In particular, the IDAIA Group offers the possibility of updating these obsolete data stocks or its data files (Identification of relocates and supply of new addresses, identification of deaths, etc.) regularly and automatically. This update is done via standard or tailor-made processing services.

At the same time, APIs also make it possible to automate the enrichment of customer data, whether for a company with an e-commerce site or a physical store. This then avoids the time-consuming tasks of enriching the BtoB contact files (Siret, managers, intra-community VAT number, etc.) and BtoC (telephone, wealth index, etc.) by retrieving, in real time, the key elements. The operation can be performed directly from the information systems, saving considerable time.

Finally, Data Store API is designed so that customers can access all APIs and services offered easily. Developers can test the platform from a free sandbox. They will be supported throughout thanks to the swagger documentation made available, offering complete autonomy.

To find out about all the use cases and the advantages offered by APIs, feel free to explore API Data Store !