In the dynamic world of fashion, the annual sales rate fluctuates between 80 and 85%. Even if a quota of 85% seems laudable at first glance, it also highlights the constant struggle with the remaining 15% of excess inventory. But this surplus also represents significant, unused potential.
Driven by rapidly and unpredictably changing consumer preferences and supply chain constraints, the retail industry is faced with a mass of returned and unsold goods worth over 700 billion euros. Fashion companies are now faced with the task of finding effective ways to sell these surplus goods while still maintaining control over their pricing strategies.
At the same time, the growing focus on sustainability and ethical business requires brands and retailers to use transparent and responsible methods in managing surplus goods – because the previously practiced linear models of production, consumption and disposal, which have determined the dynamics of the fashion industry for decades, are no longer up to date.
Unfrosen is a private B2B surplus trading platform that offers fashion labels and retailers the opportunity to connect with independent stores and sell their excess inventory. This platform allows brands and retailers to filter potential buyers based on criteria such as location, store type and proximity to shopping centers.
However, selling surplus goods is not just about covering financial losses; it is also a strategic move that has a major impact on a label’s image. Unfrosen enables brands and retailers to maintain exclusivity by selling surplus to independent stores in more remote areas, reducing direct competition and reducing the need for deep discounting.
Sellers can easily expand their network of outlet stores without additional investment and at their own discretion. One satisfied customer of the platform described the effect as “connecting 100 more outlet stores to immediately clear excess inventory.”
The company has a network of over 2,000 retailers, including more than 30 renowned fashion labels and retailers specializing in clothing and footwear. This portfolio allows surplus goods to be sold within a few weeks.
Unfrosen strives to be the all-in-one solution for brands and retailers navigating the complex terrain of surplus management, offering a discreet and comprehensive network of B2B buyers that will prevent excess inventory problems in the future can.
Find out more at: unfrosen.com