The Swiss fashion retailer Bold matters GmbH is continuing its expansion course. On Tuesday, the company announced the upcoming opening of a pop-up store in Thalwil on Lake Zurich.
With an area of more than 100 square meters, the temporary store is “the largest touchpoint to date” for the company, which was founded in 2020, said Bold Matters. The store is scheduled to open next weekend and, according to current planning, will remain open for eight to ten months.
The retailer, which, in addition to its own shoe label, also offers sustainable clothing from other brands, created additional space at the Ascona location. The company announced that the company’s first store was expanded by renting and connecting the neighboring store after renovation work. As a result, the area has “more than doubled” from the original 30 square meters.
Bold Matters will also be present at the Winterthur winter market, which begins on November 23rd. The company will have its own hut there. “On a microscopic 6 square meters, we try to convey the same flair as in the other stores,” explained co-owner Thomas Odermatt in a statement.