The clothing retailer Adler Modemarken GmbH is expanding its storage portfolio and is devoting itself to the topic of lingerie for the first time. The first Alder lingerie shop opened last week in Wemperhardt, Luxembourg, the company announced on Tuesday.
In the store, which specializes in underwear, customers will find a selection of women’s underwear, lingerie and corsetry from brands such as Triumph, Speidel, Naturana and Sassa on a sales area of almost 100 square meters. The ambience of the retail space offers sufficient privacy and the staff is specially trained for the product segment presented.
“With our new boutique here in Wemperhardt, we are opening up a new dimension of shopping for lingerie enthusiasts,” says Adler managing director Frank Beeck. “The new shop offers a fine selection of high-quality women’s underwear that meets the most demanding needs. The boutique focuses on quality, comfort and style and carries brands known for their craftsmanship and innovative designs.”