When at the end of 2022 Marcelo Tinelli He left El Trece after more than 17 years as one of the channel’s figures, his end as one of the main personalities on national television seemed a fact. The low numbers of the 2021 edition of the “Dancing for a Dream” and the failure that the “Sing with me now” bet meant seemed to indicate that the audience and the ratings were no longer with him. The host, in fact, considered taking a break from the small screen to focus on other projects on streaming platforms.
However, at the beginning of this year and after an intricate and lengthy negotiation, Tinelli ended up arriving at América TV, and not only as a host, but as a Artistic Manager. This way, he would not only face the challenge of repositioning himself and his products, but also making the channel grow and stop fighting for third place in audience with Channel 9 to focus on a more complex task: trying to unseat The thirteen on the second step of the podium. The challenge also presented another complexity. The budget for the 2023 edition of Bailando is not the same as in the past, when it was broadcast on the Grupo Clarín channel and there were even problems finding a studio from which to broadcast the program.
However, in the first weeks of the edition of the dance competition, the version “Low Cost“has not only fulfilled the rating expectations, but has also managed to attract the rest of the American screen, which sees how all its programs achieve unprecedented rating peaks thanks to the “Tinelli factor.” With a formula revived and updated to some shortcomings, Tinelli, for the moment, continues to demonstrate its validity on the screen and with it, America stopped thinking that placing second in the audience ranking stopped being a utopia and became a reality.
Show
The recipe with which Tinelli wants to resume leadership It has little that is innovative. Now without the Showmatch label and directly called “Bailando 2023”, the dance reality show contains the same condiments as previous editions and even in a more modest way. The thing is that with the exception of Moria Casán and Carolina “Pampita” Ardohain as jurors, the rest of the program’s numerous cast are not proven figures. The budgetary adjustment forced the call to include many peripheral characters, whom, as on other occasions, Tinelli will seek to convert into functional media characters for her show.
The ultimate example of this is how the host has managed to seduce several participants of the 2022 edition of the show to be part of the show. Big Brother. With his presence he not only capitalizes on the instant fame they have, but also adds viewers since the “little brothers” have great support on social networks and numerous fans who, now, consume Bailando to see their idols.
The lack of budget is also seen in the staging. In fact, since it was carried out in a smaller studio than before, Estudios Cuyo, the show has less display. Even Tinelli himself was trapped in one of the choreographies since he had no more room to cum while Camila Homs and her partner performed her dance.
Another of the resources that Tinelli appeals to to achieve a low-cost show is an old gadget that also gave him results in the past.
Knowledgeable like few others about minute-by-minute rating management, the host is capable of not only extending the scandals and crossovers that happen on the dance floor to unsuspected limits, but he also has the ability to distinguish at the moment what things can give him returns. . Thus, during one of the broadcasts he had a exchange with Moorea, Floppy Tesouro’s daughter, who was in the audience. The dance contest remained in the background while the host had an exchange with the girl and the rating remained in double digits.
But beyond the cuts, Bailando returned to being what it always was and although the formula was not renewed in the slightest, it has yielded returns. Since its debut on Monday, September 4, the rating numbers have smiled at Tinelli and América TV. In the first broadcast, the traditional dance competition averaged 13.3 points and reached a peak audience of 14.3 points while “Got talent” by Lizy Tagliani scored 13.8 points on average, only five tenths more than America, and climbed to a ceiling of 14.5 points, two tenths above its competitor.
And although the subsequent broadcasts did not reach the same figures, they were enough to continue making up the top 5 of the most watched programs of the day on Argentine television. In times of low ignition, the program periodically places itself between 9 and 11 points, which is not only a “good number” but places it second in its range, displacing “The eight steps of the 3 million”, by the El Trece screen and just a couple of points below the Telefe reality show. Even more so, on Tuesday, September 12, while Bailando was positioned at 11 points in ratings, it surpassed Canal 9, América TV’s historic competition, by more than 9 points, an unprecedented fact in the history of the signal.
Perspective
The ratings records, however, do not stop only at Bailando. Tinelli’s arrival in America made all the channel’s measurements grow hand in hand with his presence. “Intruders”, “In the afternoon” and “LAM”, the signal’s entertainment programs were enhanced by being able to cover the dance show first-hand. The program of Angel de Britoeven achieved a record of more than seven rating points minutes before leaving the screen for Dancing to begin.
“One of the alternatives that we considered when hiring Marcelo was to get out of that situation of fighting for third place, to go fight for a higher position and something of that is happening,” he explains to NOTICIAS Daniel Vila, president of Grupo América, who highlights: “On Monday, September 12, a historic event occurred for Argentine television, which was that a program from America managed to surpass a premiere of El Trece in ratings.” In fact, Dancing managed to win over one of the Grupo Clarín channel’s bets for this year, the fiction “Buenos niños”.
In fact, according to Kantar-Ibope, the consolidated rating from Monday to Friday from 8 pm to midnight, full prime time, demonstrates a trend that gives hope to AAmerica TV. Since September began, the gap between the channel and El Trece during these four hours is only 0.6 points (6.4 versus 7.0).
“His arrival means a repositioning and revitalization. With him on the screen, the other programs are also enhanced and that is something very positive because it also generates a very positive climate,” details Vila. The growth of America has set off alarms in El Trece and, to a lesser extent, in Telefe. The Grupo Clarín channel was hopeful with the debut of “Buenos niños” which, although it did not measure badly, lost to Tineli, who, in fact, in the following days delayed the start of his program to coincide with as little air time as possible with the soap opera. Furthermore, a phenomenon strange to the audience occurs which is that it seems that both programs share viewers since as soon as the fiction ends all that audience quickly moves to America to continue Dancing.
At Telefe, meanwhile, questions arose about having allowed the former participants of Big Brother are authorized to participate in the America cycle, where they became protagonists of the program. In fact, although “Got Talent” continues to be the leader on the screen, Telefe is awaiting the arrival of December to air a new edition of the reality show from the most famous house in the country.
So, with an old but proven formula, Tinelli was able to rediscover television success. With a limited budget and fewer stars than before, he reconnected with the audience. Thanks to this, it also caused America to grow in rating and begin to look at second place from a much closer perspective.
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