Job Knoester may appear much less often in Today Inside now that the talk show is flirting with more changing table guests. “So sad. He hangs his entire identity on that program.”
Today Inside clearly tries to learn from the great success of De Oranjezomer. Suddenly there are changing guests at the table much more often, while until the summer the same faces were always recycled. Some of them also have much more TV work, think of Özcan Akyol and Hélène Hendriks, while another we only know from VI.
Poor Job Knoester
Someone like Job Knoester, for example. He only became such a well-known face thanks to Today Inside. You notice that he is very enthusiastic about the match and is extremely proud to be part of this ratings success. But what happens now that all kinds of changing guests such as Miljuschka Witsenhausen and Wouter de Winther suddenly join us?
According to media critic Victor Vlam, Job will be seriously concerned. “Yes, this is a minor disaster for some people. If you are a regular table guest on Today Inside and you have hung your entire identity on that program… Think of Job Knoester, for example. I feel sorry for him. Poor Job Knoester.”
‘Very present’
Victor explains in the podcast The Communicados that Job must take into account that he will no longer come to the table once a week. “He was really very present at that program and if all these new people who join are also a success, then he will simply be asked there less often.”
He continues: “Then maybe instead of once a week or once every two weeks, he might be seen once every three or four weeks. Yes, that is of course something that really hurts. That is something that is at the expense of his visibility.”
Whole identity
That is difficult, especially for a guest like Job, says Victor. “He hangs his entire identity on the program, because he tweets a lot about it when he comes back. It is very important to him, I understand that. He will also get a lot of reactions to it. But it does indicate: as a guest you are always in a vulnerable position.”
According to him, it is very smart that VI recycles the same guests less often. “I understand the thinking behind that. You want to keep the program fresh. Behind the screeners there must be some kind of constant fear that the program will fall out of favor with the viewer. That can happen very quickly in the television world.”
Rapid decline
As a TV maker you always have to guard against a sudden turn of events, Victor explains. “Also look at how quickly it went for Eva Jinek and also for Op1. Those viewing figures have dropped rapidly, so you have to constantly keep it fresh.”
And you do that by experimenting with guests like Alexander Pechtold and Khalid Kasem. “So I understand that decision. And I actually thought all these guys worked quite well, so as far as I’m concerned, they should come back.”