Khalid & Sophie, the progressive counterpart of Today Inside, is back on the air. One setback: the premiere scored very poorly last night. The solution? “Right-wingers!”
Today, Khalid Kasem and Sophie Hilbrand can drink the blood of all those people with a ratings box. It is unclear what all those types were doing last night at seven o’clock, but they were not watching the troubled Khalid & Sophie. And they have to do that to save these two BNNVARA stars from their worst nightmare.
Nightmare
What is that nightmare? That after this season they will be dumped on the Media Park garbage dump and have to make way for Eva Jinek. The AD states that 140 (!) episodes of her talk show have been ordered and that it will start in September 2024. What does that mean? A whole season Jinek. So much for her mega vacations…
Perhaps there is still something to be achieved for Khalid & Sophie? Yes, that they are allowed three months on and three months off with Jinek. But of course they have to have a good season. Khalid thinks that if he and Sophie start to have such a blast, no one will be able to ignore them: not the NPO and not Eva.
477 thousand
However, the prospects are not good: Khalid & Sophie kicked off the new season last night with 477 thousand viewers, says ratings hooligan Tina Nijkamp. The viewing figures are kept secret these days, but Tina ignores that. “Khalid & Sophie start moderately. Less than half of Een Huis Vol in the past two weeks.”
So not good. But wasn’t it just too hot for television yesterday? No, RTL Boulevard, which started even half an hour earlier, did score top with the Anouk special. “936 thousand viewers and 38.8 (!) percent market share in the commercial target group 25 to 54 years old. At number five in the top 25.”
In the canal belt
Ouch, that doesn’t look good for Khalid & Sophie. For a moment, even Tina thought Khalid & Sophie would make it. “Until I read that Sophie Hilbrand was especially happy that the columns of Olga Zuiderhoek and Connie Palmen are coming back in their talk show,” she writes in her Telegraph column.
She continues in one video from the newspaper: “Then I thought: I hope you don’t go all the way in the art, literature and canal belt direction again, that it becomes too elitist, because then you just don’t get enough viewers and then there is a chance It’s great that Eva Jinek will be there all year long instead of three months on, three months off.”
Right
The left-wing direction must change at Khalid & Sophie, Tina advises. “I hope that they will take a broader view of their topics and ensure their continued existence in this way. The NPO also looks at the viewing figures and if something scores very low, you see that the viewer does not want something.”
According to her, it should be a little more Telegraaf-right. “I really hope that your editors will read De Telegraaf and the regional newspapers a little more often and de Volkskrant and NRC a little less often. Because an NPO talk show should be for everyone and not just for the Amsterdam canal belt. Only then will the viewing figures increase significantly.”