Perhaps the heat wave and associated sweaty armpits have something to do with it, but nowadays it is raining harder than ever with ‘1+1’, ‘2+2’ and ‘2+3’ promotions on deodorants, shower gels, shampoos and washing powders. While that has often been the case in recent months. Why the current bidding race? And wouldn’t it just be much easier for supermarkets and drugstore chains to officially halve the price of all those ‘1+1’ products? We asked 3 retail experts.
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Are those eternal promos still promos? Why deodorant, shower gel and washing powder are always sold at 1+1, 2+2…
