The CRM makes it possible to collect and centralize the essential information of your targets in order to optimize your marketing campaigns and to opt for the appropriate commercial actions. All this data is available in a single place, allowing teams from the same company to work in synergy. A CRM strategy must be thought out and designed using several levers and channels, which must make it possible to respond to conversion and loyalty issues. To help you take advantage of your CRM strategy, Relatia, the French specialist in relational marketing and Mobile-CRM and E-CRM solutions, organizes a breakfast as part of its first edition of the “Mois du CRM”. This event will take place Monday, March 7, 2022 from 9 a.m. in the heart of the Sentier district in Paris (75002). Relatia will be accompanied by Engie, a leading energy player.
An exclusive conference with Engie and Relatia
With millions of customers in France, consumer relations are at the heart of Engie’s business. For several years now, its CRM approach has enabled it to respond effectively to the demands of its customers and to offer them an ever smoother experience, in particular thanks to better data management. For the 170,000 employees, located in 70 countries, the CRM strategy developed by the energy giant makes it easier to conduct innovative projects that enrich customer relations.
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During this breakfast, Engie and Relatia will discuss the CRM strategy implemented by the group. In this way, participants will be able to discover the best practices of the energy group in terms of CRM.
This conference, which will be held in an exceptional apartment in the heart of the Sentier district in the second arrondissement of the capital, will take place in three stages:
- 9 a.m. – 9:30 a.m.: reception of guests and breakfast;
- 9.30 a.m. – 10.15 a.m.: conference by Engie and Relatia;
- 10:30 a.m.: CRM workshops led by Relatia experts.
During this breakfast, Engie’s experts will unveil the elements that make up their action plan. Participants will leave with tips to apply within their company to, in turn, improve their customer relationship and grow their business.
This event is a unique opportunity to learn more about the experience of a high-growth French company, and to get advice from Relatia’s experts. Don’t forget to sign up for the “CRM Breakfast” !