The shoe supplier Tamaris wants to present itself more and more as a comprehensive lifestyle brand and is now launching its own fragrance line after clothing.
The three fragrances ‘Joyful’, ‘Powerful’ and ‘Soulful’ are part of the range expansion, Tamaris announced on Monday. These should each “embody a special mood”, which is emphasized by a “bouquet of unmistakable scent nuances”.
“The launch of the Tamaris fragrance line represents another important milestone for us on our way to becoming a lifestyle brand,” said Jens Beining, CEO of the Wortmann Group, to which Tamaris belongs. “In keeping with the variety in our collections, we are starting with a multifaceted approach: with three Eau de Parfums that harmonize perfectly with the different personalities and moments in life of our consumers.”
The floriental-fruity fragrance ‘Joyful’ is based on the notes of tangerine, tuberose and sandalwood. Meanwhile, ‘Powerful’ focuses on cassis, rose, sandalwood and vanilla. Musk, patchouli, osmanthus and rose create a sensual, warm and at the same time mysterious feeling in ‘Soulful’.