US retailer JCPenney plans to reinvest more than $1 billion in the company through fiscal 2025 to further improve customer experience and operational efficiencies.
The company had already invested in future viability in the last year, for example through the introduction of JCPenney Beauty, through product cooperation, the modernization of the shops and improved digital shopping options.
The three strategic areas that JCPenney plans to continue investing in include digitization and creating a seamless shopping experience and further expanding the app. In order to make the shopping experience in the branches more inviting and productive, the more than 650 branches are to be further modernized. The focus is on an improved appearance of the stores, improved technology and new employee tools, as well as physical renovations. So far, more than 100 stores have been modernized. The third area includes merchandising and supply chain optimization. New inventory management systems and other tools are expected to enable more accurate decision-making and more efficient execution, allowing JCPenney to better serve customers’ unique needs, fulfill orders faster, and reduce delivery times.
These measures are accompanied by the new customer strategy and the brand promise “Make it Count”. This states that JCPenney wants to focus even more on the needs of customers in terms of product selection and pricing. “Every visit, whether in store or online, should be worthwhile,” says the company.
“JCPenney is on a solid financial footing and steadily increasing relevance and frequency with our core customers,” said Marc Rosen, CEO of JCPenney. “We are poised for continued growth and know that the surest path to success is to focus on Because our customers matter, we’re committed to providing hardworking families across America with the attention, value, quality, choice and experience they deserve.”