Geraldine Kemper dist her former BNNVARA colleague Tim Hofman. He has called her to account for her collaboration with a bed brand, but she does not give a home.
Over the years it has become a very well-known mattress brand: Emma. They spend an incredible amount of money on marketing, because if you believe Instagram, every influencer sleeps on such a mattress these days. But if celebrities promote certain products to their followers, then of course there is also a certain responsibility.
Tim mentions Geraldine
Emma is currently so disappointing its customers that Tim Hofman’s BOOS program comes into action. “You may know Emma from collaborations with influencers, such as Geraldine Kemper and Channah Koerten. They praise the beds to the skies: their followers will have a good night’s sleep with the purchase of such a bed.” he writes.
So Tim specifically mentions Geraldine’s name. According to him, she is promoting a product that is not quite right. “Emma’s customer gets that good night’s sleep. Don’t sleep. We find quite a few complaints about the company in our mailbox and dms and on the internet.”
What do influencers think?
After listing a whole series of complaints about Emma, Tim writes: “It doesn’t take much effort to find the many complaints about Emma, yet hordes of influencers promoted this company. We were curious to see if they still stand behind their posts now that they are aware of the complaints.”
What seems? Most, including Geraldine, do not respond: “Most of the influencers who advertised Emma Sleep do not respond to the questions we asked them via Instagram.”
My dog sleeps on it
One of the influencers who does respond is Laura ‘Secret GardenPonticorvo. According to her, there is nothing wrong with that mattress, because her whole family sleeps on it. In fact: “Even my dog has an Emma mattress.”
Her dog sleeps on it. This is what influencer heaven looks like.
Tim’s post about Emma: