Qhen a photo is not enough to tell an entire universe, here is the video format it becomes the indispensable ally to broaden one’s own narrative. After years spent on Instagramthey are more and more fashion influencer emigrate on TikTok, a platform in which to experiment with new formats and contents, often showing the behind the scenes of the fashion system and the inaccessible world of fashion shows. The fashion profiles to follow on TikTok to watch Milan Fashion Week 2022 live and beyond.
The influencers who tell the story of fashion: between looks, social events and fashion shows
To access the “front row” Milan Fashion Week 2022not limited to Instagram posts and street style shots, TikTok is the right platform. The German influencer Leonie Hanne counts on this social network 1.5 million followers and it is the most successful example of how to adapt the technological medium to a personal narrative. Hanne can be defined as the queen of transitions, unique and always well executed, which tell with vivacity and lightness the changes of her look, her mornings in the hotel before a fashion show and the shows themselves, offering unprecedented access to exclusive events.
Another name to follow to experience all the moments of a Fashion Week up close, from photographers’ shots to catwalks, is that of Chriselle Lim. Stylist, blogger and designer, on TikTok boasts almost 3 million followers. The story of him is often funny and self-deprecating, obviously without forgetting the glamorous touch.
Chriselle Lim at the latest New York Fashion Week 2022
Behind the scenes
In addition to the front row at the shows, TikTok also welcomes videos in which influencers and creators unveil their latest purchases and choose what to wear. With over 1 million followers , Xenia Adonts is the queen of #GetReadyWithMe, in which he shows how to create a look from scratch, based on the mood and the commitments of the day, often asking for advice and opinions from followers. It is interesting to note that almost all of her videos are shot inside a hotel room or between the walls of the house, without making the content monotonous or repetitive. On the contrary, her strength lies precisely in the ability to convey a certain “familiarity”, the feeling is to have helped a friend to prepare before going out.
Dear Daurvery popular on Instagram, has decided to make hers TikTok profile less institutional and more fun. Play a lot with trends and trending audio, showing a more everyday side of yourself. Even during the fashion shows the choice is of documentaries different moments of his days, between private life and social events.
Caroline Daur at the latest Haute Couture 2022 fashion shows in Paris.
Social Network and fashion: a winning combination at any age
TikTok is no longer just the Gen Z social network. Proudly surpassed i 50 yearsafter a life spent working in the fashion industry, Carla Rockmore began to create video for TikTok during the months of the pandemic, recording astonishing growth. Today, followers are more than a million and are now used to seeing Rockmore in his immense walk-in closet, where he dispenses style tips and styling secrets. On the occasion of the recent New York Fashion Week she talked about fashion shows and looks from the front row, also showing some backstage of important fashion houses such as Carolina Herrera ..
Everything confirms that TikTok is becoming the last frontier to learn about the fashion industry from another (and new) perspective.
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