In order to reach even more customers, the Cologne-based bridal fashion label noni has been offering a selection of the most popular wedding dresses in partner studios at 21 locations in Germany, Austria, Switzerland and the Netherlands since spring (as of July 2023).
For managing director Katharina Heuser, the advantages are obvious: “Brides who do not want to do without personal and professional advice but cannot visit us in Cologne now have the opportunity to find their noni dream dress through a reseller in their area. ”
The noni resellers also benefit from the new partnership with the high-reach brand: they are regularly provided with high-quality image and video material for creating content for their websites and their own social media presence. Orders are processed via the recently launched noni B2B shop. A selection of the new bridal fashion collection 2024 has been available here for pre-order since the beginning of July, before it will officially be available to order in the noni online shop on September 2nd.
About noni
Once they were girls in a small village in Siegerland, who designed fashionable magazines and stylishly dressed cuddly toys. 15 years later, Johanne Bossmann and Judith Müller met again in the big city and realized a dream together: noni – a secret language word for “beautiful”, became the namesake and leitmotif of their shared vision.
They started with everyday urban fashion in a small studio. But over time, her focus has shifted to simply beautiful bridal fashion. Today, Johanne and Judith can look back on an impressive history – and it’s not over yet.
Her noni label is proud of having designed more than 200 wedding dresses, using around 70 km of fabric and 21 trained seamstresses. Your noni family has grown to over 40 employees in the workshop, showroom, shipping and office. Since 2014, the showroom and workshop, where each dress is hand-sewn with love and care, has been located in the creative district of Cologne-Ehrenfeld.
