– Last year was a loss, says Kaiko’s founder and CEO Mirjam Sokka. The plight of Finnish clothing brands has deepened due to inflation and falling demand. Kaiko Clothing, founded in 2018, now presented its distress call in a video published on Instagram and Linkedin, in which owner Mirjam Sokka spoke openly about Kaiko’s business challenges. – Times are really hard and it’s really hard for us too. This year our sales have collapsed. In addition, production costs have increased. As costs continue to rise, we are caught between two fires. We have to raise prices and at the same time our sales have decreased.
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Popular domestic clothing brand in trouble: “Our sales have collapsed”
