Yolanda Díaz reduces the rejection generated by Pedro Sánchez by six points, and has better acceptance in her electorate
Yolanda Díaz seeks to widen the space occupied by Podemos until now and aspires to broaden her electoral base by seeking the vote of a very specific sector of the progressive spectrum: those women between the ages of 20 and 50 who have traditionally supported the PSOE and that to this day they are not represented in the President of the Government, Pedro Sanchez. Sumar wants to prevent any left-wing vote from staying at home, and they believe that the figure of the Galician woman can attract this electorate through personal identification with her candidate.
The July 23 test is especially important for Sumar, who is running for the first time in elections with an eye on the 35-seat barrier, the result that Podemos achieved in 2019. The coalition is now trying to win back the 300,000 reluctant Podemos voters, while searching in other fishing grounds. With this premise, both Sánchez and Díaz have deployed a non-aggression campaignto convert both formations into communicating vessels, which they need each other in order to revalidate the coalition government. knowing the rejection generated by the socialist leader in a broad sector of the female electorate After the strong wear and tear from her management, Yolanda Díaz now seeks to emerge as an alternative for her voters.
Less female rejection
The leader of Sumar has opted for a very different way from that of her predecessor, Pablo Iglesias, moving away from her hard profile and trying to soften the forms. A way of ‘feminize’ politics and avoid the rejection that the former leader of Podemos ended up generating. And the acceptance of the leader seems to be good: in the latest CIS barometer, she reflects that ‘only’ 20% of female voters give her the worst assessment; a figure of female rejection amounting to 26% in the case of Pedro Sánchez. Added to this are the doubters among socialist voters: the Prime Minister obtains a failing by 17.8% of his own voters; This figure is low in the case of Díaz, who ‘only’ failed for 10.7% of those who bet on UP in 2019.
the survey of Jose Felix Tezanos yields another interesting fact: 13.6% of women doubt between various parties, and of this pool of female voters, the 38.9% do it between Sumar and PSOE. The electorate that is in dispute is that of the Middle Ages: of the voters of between 25 and 44 years hesitating between several options, more than 40% do it between Díaz and Sánchez. The barometer also warns that almost one in five women (18.9%) is still undecided about their vote on July 23. This, added to the doubtful ones, yields another piece of information: one in three women in this country are not sure who to vote for. A figure that turns the bag of female voters into a clear objective for the leader of Sumar.
“Self-identification”
Sumar’s plan involves directing his messages to this electorate and enhance the female figure of your candidatethe only woman aspiring to La Moncloa, who last week did not hesitate to admit that “I love fashion“He did it in the interview with Ana Rosa Quintana, where he also claimed the rights of women in textiles, who do not have the level of toxic risk recognized in their work that men who work in the automotive sector do have.
A message addressed to a very specific social sector, to which Díaz has not hesitated to appeal in the last acts, where he has placed special emphasis on the fact of being a woman. “The right of Mr. Abascal says that I am a dangerous woman,” he warned this Friday from Zaragoza. “It scares them because on July 23 the women are going to come out, the women are going to come out to say no, we are going to defend our lives and we are going to defend our rights,” he warned during the rally, paid for references to women. “Go out and vote for what you love most: for your sons, your daughters, go out and vote for your mothers, your grandmothers. The women of our country!” He cried.
This appeal to the feminine vote is being a constant in their rallies, in a clear appeal. “You have to fill the polls with the votes of free women,” the leader of Sumar proclaimed this Saturday from Valencia. At the start of the campaign in A Coruña last Thursday, it was Ada Colau who made the direct appeal “everyone, but especially everyone. to all women“. “All women are going to vote please for women’s rights,” asked the leader of the communes. “We are going to vote for a woman for the first time who can be president of this country and as women we deserve it”.
In the coalition they believe that Díaz can playing the “self-identification” card with the middle-aged woman and progressive tradition; a broader sector than the traditional working class to which Podemos appealed. In the act of launching the campaign, Díaz embraced her daughter, whom he does not hesitate to mention with great naturalness in interviews or public interventions, displaying the profile of her mother as she already did. Monica Garcia with the mantra she chose to make herself known: “I am a doctor and a mother”. A formula that, they believe, can also bring the figure of Díaz closer to a female majority.