The North American company created by the influencers Logan Paul and KSI will be the new official hydration partner
The agreement between the Blaugrana club and said brand will be valid for three seasons
The isotonic drinks company ‘Prime’ is, as of July 1, the new Official Hydration Partner of the FC Barcelona, the result of signing a sponsorship agreement that unites both parties for the next three seasons. This alliance comes a few hours after the Blaugrana club ended its relationship with ‘Gatorade’, which had lasted since 2013.
The hydration products of this American company sThey can be seen during matches, in the bench area and in training sessions for the first men’s and women’s teams, as well as in those of the youth football categories. ‘Prime’ will also occupy a privileged space in the dressing rooms of these teams and will also be present at the Palau Blaugrana facilities.
the company was founded in 2022 by the American Logan Paul, professional WWE wrestler, actor and influencer, and by the British KSI, rapper, boxer and youtuber. Since then, the expansion of its beverages in the United States, the United Kingdom and Europe has been unstoppable and in a very short time they have become one of the emerging brands with the greatest potential in this sector.
‘Prime’ products have a coconut water base and branched-chain amino acids (BCAAs) to aid muscle recovery, in addition to group B vitamins, antioxidants and electrolytes. The brand is committed to a wide variety of flavors, including lemonade, strawberry-watermelon, grape, blue raspberry, orange, lemon-lime, meta moon, ice pop and tropical punch.
“We are very proud of this agreement. It is a brand with great international projection, the result of the passion and dedication of its promoters. We are before a strategic understanding for the Club that helps us in our desire to connect with new young audiences around the worldfollowers of an innovative product that promotes rehydration and allows them to enjoy sports even more”, argued Juli Guiu, Vice President of the Marketing Area of FC Barcelona.
“We couldn’t be more proud and excited to be the new sponsor of one of the most emblematic teams in the world of sports. Whether it’s a mid-match rehydration or post-training recovery, we’re delighted that the FC Barcelona family can go further with ‘Prime’. We look forward to supporting each and every Barça player in their pursuit of excellence, while inspiring the next generation to play.“, have jointly stated the founders, Paul Logan and KSI.