Did you know that Olympic representation and competition attire is the handiwork of top designers and well-known fashion brands.
The Finnish Olympic team has been wearing Icepeak outfits since 2016. PASSI FLAME
Olympic spectators will also be able to enjoy fashion during the Games. Stylish athletes most often wear the most important fashion designers or the most famous fashion brands in each country.
Most often, a fashion brand or designer inhabits a team from head to toe, that is, to beanies, shoes and bags. The outfit is wide and is usually worn during representations, such as the opening ceremony of the Olympics, for a medal ball and as a warmth after one’s own performance. In most sports, athletes have high-tech competition clothing separately.
A billion-dollar audience is a stage that usually only big and well-established fashion designers get to dress up for their country’s Olympic athletes. The Olympics are a perfect example of the unification of the worlds of sport and fashion.
Italy: Giorgio Armani
Led by Italian veteran designer Giorgio Arman, the EA7 Emporio Armani brand is dressing the Italian Olympic team for the sixth time. The outfit seen at the opening ceremony of the Olympics cannot be mistaken for what country it is, as the entire team had worn over the actual representative outfit yet the clues made by the top designer.
– I designed this outfit as a tribute to our flag and the high values it represents for our athletes, Armani says WWDin an interview with.
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USA: Ralph Lauren
One of the most famous names in American fashion Ralph Lauren, who has been dressing for the U.S. Olympic team since 2009. As might be expected, the team’s official representative and race uniforms are blue, red and white. The outfits are guaranteed to be stylish by Ralph Lauren and they are Voguen according to the article, can also be purchased by ordinary people.
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In addition, for example, Vera Wang, originally known as a wedding dress designer, designed a figure skater competing on the ice of Beijing. Nathan Chenin competitive clothing.
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Finland: Icepeak
For the third time, the Finnish team’s clothes are Icepeak, which is owned by Luhta Sportswear Company. The outdoor clothing brand has been an official partner of the Finnish Olympic team since 2016. The collection, which is based on layering and weather resistance, aptly exudes Finnish exoticism, which can be seen, for example, in the skirt outfit designed for women. Otherwise, the whole collection is sharp and sporty – in these you should go on the track.
Icepeak and Luhta Sportswear Company has been a partner of the Finnish Olympic team since 2016. This is what the representation of women in 2022 in Beijing looks like. Luhta Sportswear Company
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Canada: Lululemon
The Canadian team goes on to throw the outfits for the most amazing in the entire competition. They are the handiwork of the Lululemon brand, known for their stylish workwear. Glowing in shades of red and beige familiar from the Canadian flag, these outfits are street-spirited and their cuts are suitably casual.
The collection is not cliché Olympic at all. A giant top, a plush vest and a soft velor outfit don’t even look straight out of technical sportswear, but you could well set out to spend a relaxed day in the city. We would say that the settlement of the Canadian team is very successful!
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Sources: New York Times, Vogue, WWDIL Archive.