Maternity wear provider White Rabbit Maternity is opening its first pop-up store in Hamburg.
The products of the German brand will be available for the first time from the beginning of July in the temporary area in Hamburg and in its own online shop, White Rabbit announced on Monday. The pop-up opens in collaboration with Varm Studios, Faible and Failure.
“With White Rabbit, our goal is to create high quality garments with an off-season stylistic as well as physical durability,” said Leonie Mergen, CEO at White Rabbit. “The elegant styles are designed to be worn before, during and after pregnancy.”
Mergen founded the brand in 2022 and is responsible for the creative area in addition to the business management. She designs the cross-season product lines Mood Edition – dresses for occasions – and Essential Edition – basics such as tops. sweatshirts, trousers and skirts.
White Rabbit has the natural fiber collections produced in Barcelona. Prices are between 80 and 220 euros.
The pop-up in Hamburg is open in July in the shopping street Große Bleichen 30 to 36.