Wood Wood brand appoints design duo Nana Aganovich and Brooke Taylor as creative directors.
The Danish brand announced the appointment of the designer couple on Wednesday on the LinkedIn careers network. Aganovich and Taylor will begin their new roles on August 1st.
The designer duo not only share responsibility for Wood Wood, but have also managed the jointly founded Aganovich brand since 2011. Nana Aganovich has a master’s degree in womenswear from Central Saint Martins University in London, and she and her partner Taylor usually show their brand’s collections in Paris. Since 2018, Aganovich has been part of the Paris haute couture calendar.
In July 2021, the brand announced its temporary departure from the fashion world on Instagram: “Today is the first day of Paris Haute Couture Week and we thought this was the right time to announce that we will not be exhibiting. A year of Covid has brought too many challenges and we have been forced to close our Paris atelier.”
It is still unclear to what extent her own label will continue, but Nana Aganovich, also on Instagram, reported back with the following words: “Thank you for your email. I will be out of office from January 28, 2020 to March 10, 2023. In the event of an emergency, we ask that you keep it to yourself (I’ve exhausted my quota). Sincerely, Nana Aganovich.”