• Web3: Age of Digital Goods
• Louis Vuitton not found on the blockchain for the first time
• Expensive suitcase available from mid-June 2023
Web3 and the digital goods
Web3 describes the idea of a new understanding of the Internet. The power should lie with the users. Central components are the blockchains, cryptocurrencies and NFTs – terms that have been heard more frequently in the recent past. Web3 should be built by its users instead of being monopolized by tech companies, as described by etherium.org in an article on Web3.
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This is where the digital assets come into play. These should exist on the blockchain, i.e. decentralized. Some of them have meanwhile become somewhat better known, such as cryptocurrencies or security tokens. Such a digital good is now the VIA Treasure Trunk from Louis Vuitton. The cointelegraph.com website explains the project as attempting to digitally recreate the exclusivity of real-world ownership.
Louis Vuitton: No new player on the blockchain
The French luxury house is already known in the industry for its technical and innovative approaches. The entrepreneur network innovators.org describes the brand as particularly innovative with regard to the fashion industry and the associated use of technologies. In the past, the company used blockchain technology for its LV Diamonds collection. Release a video game where players could search 30 NFTs in a metaverse.
The new VIA Treasure Trunk is a soulbound token, which means it is permanently linked to your own wallet and identity after purchase and can therefore not be resold. This has to do with the fact that it allows the buyer to see previously unseen designs from the Louis Vuitton design house.
In addition, the purchase of the Treasure Trunk enables the buyer to gain insight into Louis Vuitton’s VIA portal. There are the digital collectibles of the house. Each collectible purchased gives the buyer access to its corresponding physical counterpart.
The digital suitcase is available for 39,000 euros
The process has been running since June 8, 2023. If you are interested, you have to be put on the waiting list. Then, on June 14, there were invitations to a private preview, provided you’re one of the chosen few. On June 16, 2023 you have the opportunity to buy the VIA Treasure Trunks, the price is in the upper price segment at 39,000 euros. Louis Vuitton provides insights into the digital design world, the digital suitcase and the financial requirements for purchase on its website.
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Image Sources: Tupungato/Shutterstock.com, LVMH/Christopher Anderson